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2012/2013 KAN-SCM_SE62 Consumer Driven Supply Chains
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| Consumer Driven Supply Chains |
Course information |
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| Language | English |
| Exam ECTS | 7.5 ECTS |
| Type | Mandatory |
| Level | Full Degree Master |
| Duration | One Semester |
| Course period | Spring |
| Time Table | Please see course schedule at e-Campus |
| Study board |
Study Board for MSc in Economics and Business Administration
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| Main Category of the Course | |
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| Last updated on 09-07-2012 | |
| Learning objectives | |||||||||||||||||
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Aim of the course Students will receive insight into the inter-organisational management of supply chains mainly in the fast moving goods industry. The main focus is on the theory and practice concepts, structures, network relationships and collaborative processes in the grocery industry which is known as Efficient Consumer Response, Collaborative Planning, Forecasting and Replenishment as well as Collaborative Marketing and Category Management. The course is embedded in a real life business setting with companies from the involved industry. Due to the collaborative needs, sociological and psychological theories will be applied. From a learning (cognitive) perspective, upon course completion, the individual student should be able to demonstrate knowledge on the logistics function, activities and processes in retail supply chains. The goals of this course in relation to what the students will achieve on completion are that students: a) can recognise specific supply chain and marketing problems of the retail sectors and especially the fast moving consumer goods industry both at strategic and operational levels; b) will be able to specify and to identify the most important design criteria and components for retail specific supply chain management; c) are well versed in the most common Efficient Consumer Response (ECR) terminology and d) are aware of the most prominent dilemmas posed in ECR. |
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| Examination | |||||||||||||||||
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| Course content | |||||||||||||||||
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Efficient Consumer Response (ECR) is an Industry-Initiative to reengineer the way business is done in the industry by implementing cooperative strategies between retailer and manufacturer to fulfil consumer wishes better, faster and at less cost. This could be interpreted as the attempt of channelling information, organisation and management to a seamless or borderless supply chain. Some of the central issues of the course are: The concepts of supply chain management within the retail sectors, ECR, grocery industry and fashion industry; collaborative planning, forecasting and replenishment, partnering strategies in the retail supply chain, On-Shelf-Availability, Category Management, power and trust controvercies and In-Store logistics. |
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| Teaching methods | |||||||||||||||||
| Theoretical lectures in combination with exercises and cases. Theoretical lectures aim to frame relevant concepts in supply chain planning and controls and to introduce students to tools and methodologies for design, and planning. Cases and exercises train students in the application of the concepts and methodologies. The teaching method will ensure students involvement and participation. This is achieved by the use of cases, exercises and in class assignments. | |||||||||||||||||
| Expected literature | |||||||||||||||||
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Fernie, J./Sparks, L. (eds.) (2009): Logistics & Retail Management, 3rd edition, Kogan Page Reading list of scientific articles, eg:
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