2013/2014 BA-1IBA Introduction to Business Administration
English Title | |
Introduction to Business Administration |
Course information |
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Language | English |
Exam ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Bachelor |
Duration | One Quarter |
Course period | Spring, Third Quarter |
Time Table | Please see course schedule at e-Campus |
Study board |
Study Board for BA in Information
Management
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Course coordinator | |
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Main academic disciplines | |
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Last updated on 30-01-2014 |
Learning objectives | |||||||||||||||||||||
At the end of this course, students
should be able to:
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Examination | |||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||
The course covers various topics of
the major subject areas in Business Administration, including:
the international business environment, focusing on industrial platforms and competition in local and global markets, human resource management focusing on employees motivation and retention, financial management focusing on understanding financial information and accounting principles, marketing management focusing on building customer relationships, developing and pricing products and services, as well as managing operations focusing on business process reengineering and supply chain management. |
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Teaching methods | |||||||||||||||||||||
Teaching Methods
Lectures and Workshops |
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Expected literature | |||||||||||||||||||||
Understanding Business by William G. Nickels, James McHugh and
Susan M. McHugh (2012)
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Last updated on
30-01-2014