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2013/2014  BA-HA_R75  Effective writing

English Title
Effective writing

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Autumn, Spring, Fourth Quarter
Changes in course schedule may occur
Monday 11.40-14.15 , week 15-22
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Alex Klinge - Department of International Business Communication (IBC)
Secretary Tine Silfvander- ts.iadh@cbs.dk
Main academic disciplines
  • Communication
  • Language and Intercultural Studies
Last updated on 14-10-2013
Learning objectives
The learning objectives to achieve within Effective Writing in English are:
  • To be able to express oneself in writing on a wide range of general or professional topics in a clear and user-friendly manner
  • To be able to expand and support points of view at some length with subsidiary points, reasons and relevant examples
  • To be able to produce clear, smoothly-flowing, well-structured text, showing controlled use of organisational patterns, connectors and cohesive devices
  • To develop a good command of a broad lexical repertoire allowing gaps to be readily overcome with circumlocutions; few avoidance strategies.
  • To develop a solid command of idiomatic expressions and collocations
  • To produce clearly intelligible continuous writing which follows standard layout and paragraphing conventions. Spelling and punctuation should be accurate but may show signs of mother tongue influence
  • To maintain a consistently high degree of grammatical control
  • To perfect Interpersonal and intercultural communication competences
Course prerequisites
The course is only open to students whose first language is not English. It is not possible to register both HR 73 and HR 75 in the same semester.
This course starts at the B2 level on the Common European Framework of Reference and works toward achievement at the C1 level.
This course is CEMS accredited (English writing test only)
4 hour written sit-in exam:
Examination form Written sit-in exam
Individual or group exam Individual
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Autumn Term and Spring Term
Aids allowed to bring to the exam Closed Book: no aids
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Description of the exam procedure

The exam comprises 4 questions. Three questions are based on a written text where the answer is formatted either as a business report, business letter, summary and critique, or case study presentation. The first question is a grammar question comprising multiple choice, punctuation and rewriting.

Course content and structure

To introduce students to the types of text used in business and communication, and to develop English writing skills in general. Students are introduced to various formats of text i.e. project reports, business letters, strategy proposals, etc. They will learn to plan, organize, develop and revise their drafts of the final product. Relevant grammar, expressions and vocabulary will be covered as will the logical skills required for lucid argumentation. Though the emphasis is on writing, the course will also comprise oral discussions based on business and social texts..

Teaching methods
Seminar style teaching with interactive class discussions and peer critique. Regular attendance, completion of written assignments, and active participation in discussions are essential for success in this course.
Expected literature

Sources for Course Literature:
Swales.J & Feak.C. Academic Writing for Graduates. Univ.Michigan (1994)
Leki.l. Academic Writing. Cambridge Univ. 2005
Bjørk.L & Raisanen.C. Academic Writing. Handelshøjskolen.(1997)
Powell.M. Business Matters. Thomson/Heinle. (2002)
Kirkpatrick.J. In Defence of Advertising. Quorum. (1994)
Cotton.D. & Falvey.D & Kent.S. Market Leader Course Book. Longman. (2000)
Alberts.J, Nakayama.T, Martin.J. Human Communication in Society. Allyn &Bacon (2010)
Heffernan.J & Lincoln.J. Writing. Norton & Co.(1994,2001)
Mackenzie.I Management and Marketing. Thomson/Heinle. (1998)

Last updated on 14-10-2013