2013/2014
BA-IMK_CAC Communicating across Cultures (optaget 2012
eller tidligere)
| English Title |
| Communicating across Cultures
(optaget 2012 eller tidligere) |
|
|
| Language |
English |
| Exam ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Semester |
| Course period |
Autumn |
| Time Table |
Please see course schedule at e-Campus |
| Study board |
Study Board for BA in Intercultural Marketing
Communication
|
| Course
coordinator |
- Lill Ingstad - Department of International Business
Communication (IBC)
|
| Main academic
disciplines |
- Communication
- Language and Intercultural Studies
|
|
Last updated on
15-08-2013
|
| Learning objectives |
On completing this course, students
should be able to:
- use the theory introduced in the course and the relevant
metalanguage to account for, analyse and discuss cultural
differences in general and in relation to communication and
language
- identify, discuss and analyse cultural dimensions at play in
various texts and/or cases/communication scenarios
- assess the impact of cultural differences on communication
strategies and possibly suggest solutions to communication
scenarios presented in cases
- present a written independent, well-structured and coherent
analysis and discussion in English without any significant lexical
or grammatical errors that may constitute a barrier to
communication
|
| Examination |
|
Communicating
across Cultures:
|
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Duration |
48 hours to prepare |
| Grading scale |
7-step scale |
| Examiner(s) |
One internal examiner |
| Exam period |
December/January |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content and
structure |
|
The overall objectives of the course are to
- provide students with a theoretical foundation and a
metalanguage enabling them to discuss and analyse culture and the
way culture impacts on language and communication strategies
- enable students to build an awareness of challenges in
intercultural communication and to provide students with practical
methods to adapt communication to target audiences from different
cultures
- enable students to communicate more effectively in English in a
global context
Our point of departure is the theories introduced in the course
Kultur- og kommunikationsteori (1 semester).
A conceptual framework is provided giving the students an
understanding of why there are differences in the way we
communicate and interact in different cultures. The course should
also enable students to manage communication more effectively in
practice when using the English language as a lingua franca in
international communication contexts and should help students avoid
serious miscommunication problems caused by cultural
differences.
Summary of course content:
- Theoretical concepts and practical methods by means of which we
may identify and assess cultural differences
- Interrelationship of culture and language/communication
- Implications of intercultural value differences for the use of
language and communication strategies, eg in respect of face,
politeness, expressive vs. neutral communication, formal vs.
informal language, titles, address forms, introductions, building
relationships
- The use of English as a lingua franca in business
communication
|
| Teaching methods |
| The course consists of a combination
of lectures, presentations, discussions, assignments and
exercises. |
| Student workload |
| Lectures and class sessions |
24 hours |
| Preparation |
73 hours |
| Independent out-of-class study |
50 hours |
| Home Assignments |
30 hours |
| Examination including preparation |
30 hours |
|
| Expected literature |
|
Indicative course literature:
Browaeys, Marie-Joëlle & Roger Price: Understanding
Cross-Cultural Management, 2nd ed. (2011). FT Prentice Hall/Pearson
Compendium Communicating across Cultures
|
Last updated on
15-08-2013
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