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2013/2014  BA-IMK_VFWD  Web Interaction Design and Communication - New Forms of Interaction, Knowledge Sharing and Collaboration

English Title
Web Interaction Design and Communication - New Forms of Interaction, Knowledge Sharing and Collaboration

Course information
Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Autumn
Changes in schedule may occur.
wednesday 11.40-14.25, Weeks 36-41 & 43-46
Time Table Please see course schedule at e-Campus
Max. participants 55
Study board
Study Board for BA in Intercultural Marketing Communication
Course coordinator
  • Liana Razmerita - Department of International Business Communication (IBC)
Secretary Tine Silfvander - ts.iadh@cbs.dk
Main academic disciplines
  • Globalization, International Business, markets and studies
  • Innovation and entrepreneurship
  • Communication
  • Management of Information and Knowledge Management
  • Language and Intercultural Studies
Last updated on 15-04-2013
Learning objectives
In order to achieve the grade 12, students must successfully submit an excellent project that proves that they have understood and are able to analyze and plan web interaction in a real life and possibly business context. The project will integrate the selection, structuring and implementation of web interaction principles in a specific application domain. An excellent project must use concepts, tools and technologies that have been taught in the course. Furthermore the students must demonstrate their ability to apply their acquired knowledge and combine it with other relevant, cross-disciplinary knowledge in the context of their specific project.
Examination
Web Interaction Design and Communication - New Forms of Interaction, Knowledge Sharing and Collaboration:
Examination form Home assignment - written product
Individual or group exam Individual
The report must be on a subject related to the web design and social networks and which may include, user-centric, multilingual and multicultural perspectives. The subject must be presented or be accepted by the teachers.
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter Term
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The evolution of the web towards social web has enabled new forms of interaction in the private as well as in the business sphere, where users are invited to contribute, share knowledge and collaborate. Social web and social networking impacts businesses, create new forms of interaction with customers, facilitate open innovation, viral marketing and in certain cases oblige businesses to adapt to new communication channels and new business models. The course provides students with an overview of tools and techniques for web interaction and involves analyses of websites and networks as well as design and linguistic and cultural planning of interaction projects emphasizing cultural usability, user-centric aspects and the needs of business environments. The course introduces a broad scope of issues, topics, paradigms within and beyond the scope of Human-Computer Interaction complemented with practical assignments and cases.

The following topics are on the agenda:

- present the evolution of the web and of the associated technologies

- designing for collaboration and communication

- the process of interaction design

- research methods for user studies 
- user modeling and user-centered approaches to interaction design

- evaluation frameworks.

 Within this course students learn:
1. to consider the cognitive, social and affective issues that underpin the design of web technologies.
2. to analyze and evaluate multilingual sites, various interactive technologies including social networks considering linguistic, cultural and design oriented perspectives
3. to plan the construction, architecture, design of a collaborative project
4. to share, communicate and disseminate knowledge using novel technologies
5. to understand how interfaces affect users
6. about evaluation paradigms and techniques
7. to collect and analyse data for user studies


The student will learn basic principles of web interaction design and get acquainted with and get hands on emerging technologies for communication and knowledge sharing.
Teaching methods
The course will draw upon a body of research, present cases, give examples of real-life practices and involve areas of knowledge relevant to the students. Teaching methods will include lectures, discussions and hands-on project work and home assignments.
Expected literature

Sharp, H., Y. Rogers, et al., Eds. (2011). Interaction Design: Beyond Human-computer Interaction, 3rd edition, John Wiley & Sons, Inc.

P. McAfee, "Enterprise 2.0: The dawn of emergent collaboration," Mit Sloan Management Review, vol. 47, pp. 21-28, 2006.

A. Kobsa, Koenemann, J., and Pohl, W.,, "Personalized hypermedia presentation techniques for improving online customer relationships," The Knowledge Engineering Review vol. 16, pp. 111-155, 2000
Razmerita, L. (2011). "An Ontology-based Framework for Modeling User Behavior - A Case Study in Knowledge Management." IEEE Transactions on Systems, Man and Cybernetics - Part A: Systems and Humans 41(4): 772-783.
Fogel, J. and E. Nehmad (2009). "Internet social network communities: Risk taking, trust, and privacy concerns." Computers in Human Behavior 25(1): 153-160.
Last updated on 15-04-2013