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2013/2014  KAN-CBL_DBII  Doing Business in India : Theory, Ethics and applications

English Title
Doing Business in India : Theory, Ethics and applications

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Autumn, Spring
changes in course schedule may occur.
Thursday 8.00-10.35, week 36-41,43-46
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc og MSc in Business, Language and Culture, MSc
Course coordinator
  • Anirudh Agrawal - Department of Intercultural Communication and Management (ICM)
  • Sudhanshu Rai - Department of Intercultural Communication and Management (ICM)
Main academic disciplines
  • Globalization, International Business, markets and studies
  • Management
  • Supply Chain Management and Logistics
  • Language and Intercultural Studies
Last updated on 15-03-2013
Learning objectives
• Student shall be able to apply key strategy theories of internationalization, localization and strategic alliances in Indian Context

• Students will be able to take a stand on the ethical dichotomies of doing business in India

• Students will be able to appreciate the uncertainties and complexities of doing business in a complex bureaucracy, multi-cultural, multi-ethinic, multi-religious and multi-classes society and complex democracy

• Students will be able to select relevant theory and class room situation to address problems of managing business in India

• Students will be able to reflect on globalization and national competitiveness and apply that between India and Denmark

• Students will be able to understand business at marginal level such base of the pyramid business markets and innovation
Doing Business in India:
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 15 pages
Paper 15 pages minimum, 1.5 space, excluding bibliography, appendix and front page
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period December/January and April
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure
The course will use a mixture of learning styles, including lectures, case-study discussions, and company presentations. 
 The course will in particular deal with the following topics:
·       Indian economy and Indian Business Culture 
·       Indian Economic and Political history: pre independence, post independence, post 1991 (opening up of the economy)
·       FDI story of India: issues, challenges and progress
·       Outsourcing In India : IT outsourcing, call-centers, manufacturing outsourcing, KPO 
·       Modern industries of India : Software, Manufacturing, Food and KPO
·       Taxes, Banking
·       Role of trust and corruption(right or wrong), Micro level cultural interaction, political, local and social networking ‘dos and don't’
·       Import and export from India, Export to India
·       Opening up an Office in India, hiring people in India, cash flow management in India
·       Marketing your products and services in India, establishing your brand in India
·       Local sourcing in India
Business Opportunities in India, Emerging Industries in India, BOP segment in India (frugal innovation)
Teaching methods
Case Based Studies
Video Lectures
Theoritical Discussion
Class Participation
Guest Lectures
Student workload
Class Room Presence 30 hours
Classroom Preparation 135 hours
Final Exam 70 hours
Case Study 15 hours
Further Information
India and Denmark had historical collaboration in science and technology. Two Danish engineers Henning Holck Larsen and Soren Kristian Toubro founded the largest engineering company in India “Larson and Toubro” in 1938. Operating in India has many challenges, such as, complex bureaucracy, multi-cultural and complex democracy.  With this in mind, we present this course as a practical course for students and managers willing to do business in/with India.
Expected literature
  •  Morgan, B. and V. Ramanathan (2009). "Outsourcing, Globalizing Economics, and Shifting Language Policies: Issues in Managing Indian Call Centres." Language Policy
  • Ramaswami, A. and G. F. Dreher (2010). "Dynamics of mentoring relationships in India: A qualitative, exploratory study." Human Resource Management 49(3): 501-530.
  • http://www.youtube.com/watch?v=aACKcoRsLnY
  • India Unbound by Gurcharan Das
  • Business Maharajas by Gita Piramal
  • Wei, W. (2005). "China and India: Any difference in their FDI performances?" Journal of Asian Economics 16(4): 719-736
  • Tolentino, P. E. (2010). "Home country macroeconomic factors and outward FDI of China and India." Journal of International Management 16(2): 102-120.
  • Narayanan, K. and S. Bhat (2011). "Technology sourcing and outward FDI: A study of IT industry in India." Technovation 31(4): 177-184.
  • Atesci, K., et al. (2010). "Business process outsourcing: A case study of Satyam Computers." International Journal of Information Management 30(3): 277-282.
  • Javalgi, R. G., et al. (2009). "Outsourcing to emerging markets: Theoretical perspectives and policy implications." Journal of International Management 15(2): 156-168.
  • Jensen, P. D. Ø. (2012). "A passage to India: A dual case study of activities, processes and resources in offshore outsourcing of advanced services." Journal of World Business 47(2): 311-326.
  • Kedia, B. L. and S. Lahiri (2007). "International outsourcing of services: A partnership model." Journal of International Management 13(1): 22-37.
  • Tate, W. L., et al. (2009). "Offshore outsourcing of services: An evolutionary perspective." International Journal of Production Economics 120(2): 512-524
  • Zhao, W. and C. Watanabe (2008). "A comparison of institutional systems affecting software advancement in China and India: The role of outsourcing from Japan and the United States." Technology in Society 30(3–4): 429-436.
  • The World Is Flat: A Brief History of the Twenty-first Century By Thomas L. Friedman
  • http://www.indiacompanysetup.com/india-tax-structure/
  • http://www.indiacompanysetup.com/india-corporate-tax-rates/
  • http://finance.indiamart.com/taxation/income_tax/rates.html
  • http://www.nseindia.com/content/ncfm/ncfm_CBBM_workbook.pdf
  • Accenture's War for Talent in India by Robert G. Eccles, David Lane, Namrata Arora and Prabakar 'PK' Kothandaraman (Harvard Business case, paid)
Last updated on 15-03-2013