2013/2014  KAN-CBL_DBII  Doing Business in India : Theory, Ethics and applications

English Title

Doing Business in India : Theory, Ethics and applications

Course information
Language	English
Exam ECTS	7.5 ECTS
Type	Elective
Level	Full Degree Master
Duration	One Semester
Course period	Autumn, Spring changes in course schedule may occur. Thursday 8.00-10.35, week 36-41,43-46
Time Table	Please see course schedule at e-Campus
Study board	Study Board for BSc og MSc in Business, Language and Culture, MSc
Course coordinator
Anirudh Agrawal - Department of Intercultural Communication and Management (ICM) Sudhanshu Rai - Department of Intercultural Communication and Management (ICM)
Main academic disciplines
Globalization, International Business, markets and studies Management Supply Chain Management and Logistics Language and Intercultural Studies
Last updated on 15-03-2013

Learning objectives

• Student shall be able to apply key strategy theories of internationalization, localization and strategic alliances in Indian Context • Students will be able to take a stand on the ethical dichotomies of doing business in India • Students will be able to appreciate the uncertainties and complexities of doing business in a complex bureaucracy, multi-cultural, multi-ethinic, multi-religious and multi-classes society and complex democracy • Students will be able to select relevant theory and class room situation to address problems of managing business in India • Students will be able to reflect on globalization and national competitiveness and apply that between India and Denmark • Students will be able to understand business at marginal level such base of the pyramid business markets and innovation

Examination

Doing Business in India: Examination form Home assignment - written product Individual or group exam Individual Size of written product Max. 15 pages Paper 15 pages minimum, 1.5 space, excluding bibliography, appendix and front page Assignment type Written assignment Duration Written product to be submitted on specified date and time. Grading scale 7-step scale Examiner(s) One internal examiner Exam period December/January and April Make-up exam/re-exam Same examination form as the ordinary exam

Course content and structure

The course will use a mixture of learning styles, including lectures, case-study discussions, and company presentations.   The course will in particular deal with the following topics: ·       Indian economy and Indian Business Culture  ·       Indian Economic and Political history: pre independence, post independence, post 1991 (opening up of the economy) ·       FDI story of India: issues, challenges and progress ·       Outsourcing In India : IT outsourcing, call-centers, manufacturing outsourcing, KPO  ·       Modern industries of India : Software, Manufacturing, Food and KPO ·       Taxes, Banking ·       Role of trust and corruption(right or wrong), Micro level cultural interaction, political, local and social networking ‘dos and don't’ ·       Import and export from India, Export to India ·       Opening up an Office in India, hiring people in India, cash flow management in India ·       Marketing your products and services in India, establishing your brand in India ·       Local sourcing in India Business Opportunities in India, Emerging Industries in India, BOP segment in India (frugal innovation)

Teaching methods

Case Based Studies Video Lectures Readings Theoritical Discussion Class Participation Guest Lectures

Student workload

Class Room Presence 30 hours Classroom Preparation 135 hours Final Exam 70 hours Case Study 15 hours

Further Information

India and Denmark had historical collaboration in science and technology. Two Danish engineers Henning Holck Larsen and Soren Kristian Toubro founded the largest engineering company in India “Larson and Toubro” in 1938. Operating in India has many challenges, such as, complex bureaucracy, multi-cultural and complex democracy.  With this in mind, we present this course as a practical course for students and managers willing to do business in/with India.

Expected literature

Morgan, B. and V. Ramanathan (2009). "Outsourcing, Globalizing Economics, and Shifting Language Policies: Issues in Managing Indian Call Centres." Language Policy   Ramaswami, A. and G. F. Dreher (2010). "Dynamics of mentoring relationships in India: A qualitative, exploratory study." Human Resource Management 49(3): 501-530. Singh, K. (2010). "AN ANALYSIS OF RELATIONSHIP BETWEEN THE LEARNING ORGANIZATION AND ORGANIZATION CULTURE IN INDIAN BUSINESS ORGANIZATION." Organizations & Markets in Emerging Economies 1(1): 142-165. http://www.youtube.com/watch?v=aACKcoRsLnY   India Unbound by Gurcharan Das Business Maharajas by Gita Piramal   Wei, W. (2005). "China and India: Any difference in their FDI performances?" Journal of Asian Economics 16(4): 719-736 Tolentino, P. E. (2010). "Home country macroeconomic factors and outward FDI of China and India." Journal of International Management 16(2): 102-120. Narayanan, K. and S. Bhat (2011). "Technology sourcing and outward FDI: A study of IT industry in India." Technovation 31(4): 177-184.   Atesci, K., et al. (2010). "Business process outsourcing: A case study of Satyam Computers." International Journal of Information Management 30(3): 277-282. Javalgi, R. G., et al. (2009). "Outsourcing to emerging markets: Theoretical perspectives and policy implications." Journal of International Management 15(2): 156-168. Jensen, P. D. Ø. (2012). "A passage to India: A dual case study of activities, processes and resources in offshore outsourcing of advanced services." Journal of World Business 47(2): 311-326. Kedia, B. L. and S. Lahiri (2007). "International outsourcing of services: A partnership model." Journal of International Management 13(1): 22-37. Tate, W. L., et al. (2009). "Offshore outsourcing of services: An evolutionary perspective." International Journal of Production Economics 120(2): 512-524 Zhao, W. and C. Watanabe (2008). "A comparison of institutional systems affecting software advancement in China and India: The role of outsourcing from Japan and the United States." Technology in Society 30(3–4): 429-436. TV SERIES “OUTSOURCED” The World Is Flat: A Brief History of the Twenty-first Century By Thomas L. Friedman http://www.indiacompanysetup.com/india-tax-structure/ http://www.indiacompanysetup.com/india-corporate-tax-rates/ http://finance.indiamart.com/taxation/income_tax/rates.html http://www.nseindia.com/content/ncfm/ncfm_CBBM_workbook.pdf Accenture's War for Talent in India by Robert G. Eccles, David Lane, Namrata Arora and Prabakar 'PK' Kothandaraman (Harvard Business case, paid)