2013/2014 KAN-CM_SU6B International Marketing Management in Asia (China) (Intensive)
English Title | |
International Marketing Management in Asia (China) (Intensive) |
Course information |
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Language | English |
Exam ECTS | 7.5 ECTS |
Type | Elective |
Level | Full Degree Master |
Duration | Summer |
Course period | Summer
6 week course (3 weeks of classes, 3 weeks of exam). Please check www.cbs.dk/summer for the course schedule. |
Time Table | Please see course schedule at e-Campus |
Study board |
Study Board for MSc in Economics and Business
Administration
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Course coordinator | |
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Main academic disciplines | |
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Last updated on 08-04-2014 |
Learning objectives | |||||||||||||||||||||
At the end of this course students
should be able to demonstrate a sound understanding of the
following:
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Course prerequisites | |||||||||||||||||||||
Graduate students.
For fully benefiting from this course, students should have the following pre-knowledge: Introduction to International Business or Marketing, good communication skills in English. |
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Prerequisites for registering for the exam | |||||||||||||||||||||
Requirements about active
class participation (assessed approved/not approved)
Mandatory Mid-term Assignments: Harvard case, oral presentation in class in group. |
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Examination | |||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||
This course is an advanced
course in marketing management with a
special focus on the
international context and
emphasis on Asia (specifically
China). We specifically focus on the
different international environment, consumer segments, markets,
and products and the importance of culture. It provides useful
tools and framework helping deciding how, where,
why and when to best enter foreign markets, how to
select markets, how to penetrate markets (market entry), how to
build, manage and coordinate international products, international
pricing, international promotion, and international distribution
channels with a specific focus on Asia and emphasis on China.
The course's development of personal competences:
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Teaching methods | |||||||||||||||||||||
• Lecture and class discussion (e.g.,
chapter discussion, article discussion)
• Exercises such as some mini-cases (e.g., excel calculations) • Case study discussions (Harvard Business School Cases) Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings to be read before the start of classes with a related task or tasks in the first two classes in order to 'jump-start' the learning process. Read chapters 1,4,6,7 of the book "International Marketing and Export Management", Gerald Albaum, Edwin Duerr, Jesper Strandskov, 6th Edition, Prentice Hall/Financial Times, 2008 (688 pages). |
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Expected literature | |||||||||||||||||||||
Course Text Book
Course Workbook
Articles to read during the course
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Last updated on
08-04-2014