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2013/2014  KAN-MLM_V03  Managing Knowledge, Communication and Innovation using Social Media

English Title
Managing Knowledge, Communication and Innovation using Social Media

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Spring
Changes in course schedule may occur
Tuesday 09.50-12.25, week 6,8-15,17
Time Table Please see course schedule at e-Campus
Max. participants 50
Study board
Study Board for MA in International Business Communication
Course coordinator
  • Liana Razmerita - Department of International Business Communication (IBC)
Secretary Tine Silfvander - ts.iadh@cbs.dk
Main academic disciplines
  • Information Systems
  • Innovation and entrepreneurship
  • Management of Information and Knowledge Management
Last updated on 21-10-2013
Learning objectives
to learn basic theories and principles of managing knowledge work.
to get acquainted with and get practical experience with social media for collaboration and knowledge sharing.
to learn how these technologies are applied for managing knowledge work.
to understand the role of social media for knowledge sharing, communication, and innovation.

In order to achieve the grade 12, students must successfully submit an excellent project that proves that they have understood and are able to apply the theoretical knowledge in a real life, business context. The project will integrate the selection, structuring and implementation (detailed plan or business model for implementation) of emerging technologies in a specific application domain. An excellent project must comprise the application of theories, methodologies, technologies and planning that have been taught in the course. Furthermore the students must demonstrate their ability to apply their acquired knowledge and combine it with other relevant, cross-disciplinary knowledge in the context of their specific project.
Course prerequisites
All master level students.
Prerequisites for registering for the exam
Requirements about active class participation (assessed approved/not approved)
During the course, you will identify, read, and analyze at least 1-2 research articles relevant to the course, related to a topic of interest. You will share these articles with the class during class discussion. Furthermore you will make a short oral group presentation related to a topic that can be selected by students. More details will be provided during the course.
Managing Knowledge, Communication and Innovation using Social Media:
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
A final individual project exam/home assignment which may comprise an implementation.
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer Term and May/June
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The access and efficient management of knowledge is key for innovation and competitiveness in a globalized business society. Social Media in form of wikis, blogs, social networks have changed the way people interact, communicate and do business . The course provides future graduates with an overview of how novel technologies (in particular Social Media/Web 2.0 tools such as Wikis, blogs and social networks applications such as Facebook, Linkedin) can be used to communicate, innovate and manage knowledge. 
Furthermore, the course uses an extensive body of research and theories to show how management of knowledge in organizations relates to work practices, motivations, attitudes and behaviours of knowledge workers.

The course will provide a fundamental coverage of the following topics:

  • Discussion of different types of Knowledge
  • Processes of managing knowledge and communication
  • The role of ICT including Web2.0 tools for managing knowledge
  • The dynamics of knowledge creation and team working
  • The role of semantics for knowledge structuring and knowledge retrieval
  • The role of Social Media for communication and managing knowledge work.
  • The relationship between managing knowledge, communication, collaboration and innovation.
Teaching methods
The course will draw upon a substantial body of research, present cases, give examples of real-life practices and involve areas of knowledge relevant to the students. Teaching methods will include lectures, discussions and hands-on project work and home assignments.
Further Information
If the maximum number of  students is exceeded we would like you to split them into 2 groups.
Expected literature

Excerpts from:

Newell, S., Robertson, M., Scarbrough, H., Swan, J. (eds.): Managing Knowledge Work and Innovation. Palgrave Macmillan (2009)

Razmerita, L., Kirchner, K., & Sudzina, F. (2009). Personal Knowledge Management: The Role of Web 2.0 tools for managing knowledge at individual and organisational levels. Online Information Review, 33(6), 1021-1039.

McAfee, A. P. (2006). Enterprise 2.0: The dawn of emergent collaboration. Mit Sloan Management Review, 47(3), 21-28.

Kirchner, K., Razmerita, L., & Sudzina, F. (2008). New Forms of Interaction and Knowledge Sharing on Web 2.0. In E. D. Miltiadis Lytras, Patricia Ordonez De Pablo (Ed.), Web2.0: The Business Model (pp. 21-37). USA: Springer Science and Business Media.

Marks, P., Polak, P., McCoy, S., & Galletta, D. (2008). Sharing knowledge. Commun. of the ACM, 51(2), 60-65.

Andriole, S. J. (2010). Business Impact of Web 2.0 Technologies. Communications of the ACM, 53(12), 67-79.

Enders, A., Hungenberg, H., Denker, H.-P., & Mauch, S. (2008). The long tail of social networking. European Management Journal, 26(3), 199-211.

Wirtz, B. W., Schilke, O., & Ullrich, S. (2010). Strategic Development of Business Models: Implications of the Web 2.0 for Creating Value on the Internet. Long Range Planning, 43(2/3), 272-290.

and other relevant articles

Last updated on 21-10-2013