2014/2015
BA-BEOKO1022U Managerial economics I
| English Title |
| Managerial economics
I |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Semester |
| Course period |
Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BA in English and Organisational
Communication
|
| Course
coordinator |
- Victor Lund - Department of Operations Management
(OM)
|
| Main academic
disciplines |
- Finance
- Financial and management accounting
- Corporate and Business Strategy
- Economics, macro economics and managerial
economics
|
|
Last updated on
14-08-2014
|
| Learning objectives |
The student must be able to:
- analyze and evaluate environmental factors that are relevant to
attractiveness of industries and how these factors may affect
market structures.
- analyze and evaluate market structures and identify preferences
and market concentration and how they affect market
structures.
- comment on and assess cost ratio on short as well as long term
basis.
- analyze and evaluate current demand and the relation to price
elasticity, including sensitivity in relation to other products and
services.
- analyze and explain the fundamental pricing and optimization of
companies' on both short and long term bases.
- analyze and explain complex pricing and optimization where a
product or service is sold in more than one market.
- analyze and explain complex optimization situations where firms
face a number of complex constraints.
|
| Examination |
|
Managerial
economics I:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual |
|
The assignment is a case text with predefined
questions. Answers must be grounded in the case text and apply the
associated theory.
Examination language: English |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Duration |
48 hours to prepare |
| Grading scale |
7-step scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Summer Term |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content and structure |
- On completing this course, students know and can apply the
fundamentals of business economic theory and method, with the
objective to analyze and classify rational decision-making in
specific situations, taking into account the limitations and
the organization's short-term and long-term objectives
regardless of the type of business and industry.
- The course aims at providing students with understanding
of the prerequisites for qualified decision making in a
company's various functional areas including sales, marketing,
production and costs.
|
| Teaching methods |
• Lectures
• Workshops where theory is presented and aplied to be use on case
studies and assignments.
• Classroom exercises in which theory is applied in the performance
of various tasks.
Teaching language: English |
| Student workload |
| Teaching |
54 hours |
| Preparation (including preparation for exercises) |
83 hours |
| Home assignments |
25 hours |
| Examination incl. preparation for exam |
45 hours |
|
| Expected literature |
|
Keat, Paul et al: Managerial Economics, Economic Tools for
Today's Decision Makers, 7th / global Edition, Pearson,
2014. ISBN: 978-1-78399-208-9
Henry, Anthony: Understanding Strategic Management, 2nd
Edition Oxford University Press, 2011 ISBN: 978-0-19-958161-0
|
Last updated on
14-08-2014
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