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2014/2015  BA-BHAAI1026U  The context and process of entrepreneurship

English Title
The context and process of entrepreneurship

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration Summer
Course period Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Course instructor - Dr. Bill Gartner, Copenhagen Business School & California Lutheran University
    Patricia Plackett - MPP
Main academic disciplines
  • Innovation and entrepreneurship
  • Management
  • Organization
  • Corporate and Business Strategy
Last updated on 20-05-2014
Learning objectives
At the end of the course the student should be able to:
  • Demonstrate knowledge (information, facts, formulas) and thinking (gain insights, perceive situations, solve problems) about the key course themes.
  • Explain methods that can be used to identify, evaluate, and exploit entrepreneurship opportunities.
  • Recognize ways that entrepreneurs think about their situations and explain how their mindset affects their ability to find opportunities, screen and evaluate them, and develop them into businesses.
  • Identify and analyze the value of specific activities that entrepreneurs undertake to develop their opportunities (business concepts and models) into a viable business.
  • Compare and contrast various business model formats and processes for creating business models.
  • Identify ways that entrepreneurs can develop and exploit their “social structure of opportunity.”
  • Recognize the formal and informal sources of capital for exploiting a venture opportunity.
  • Identify how entrepreneurs go about selecting others for involvement, developing an entrepreneurial culture, and creating the ethics, values and practices that might lead to a sustainable organization.
  • Review the process, activities and format of a feasibility analysis of an entrepreneurial concept.
Course prerequisites
There are no formal prerequisite for this course, but given the focus on interactivity in the course, a strong interest in, and curiosity about, entrepreneurship is highly beneficial.
Prerequisites for registering for the exam
Number of mandatory activities: 1
Compulsory assignments (assessed approved/not approved)
Mandatory Mid-term Assignment: This assignment will involve an interactive activity related to user-centered design on the basis of which a short report will be prepared.
Home Assignment:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer Term
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

This course provides an overview of facts and theories about the nature of entrepreneurship and utilizes cases, exercises, and interactive experiences to gain an understanding of the process of organizing new projects, businesses, organizations and communities. The course, therefore, is a series of “highlights” of the major topics in entrepreneurship.
The course will address five key themes associated with the context and process of entrepreneurship – the nature of entrepreneurship; the entrepreneurial process, entrepreneurial marketing, resource acquisition and enterprising strategies. Besides preparing a series of readings to discuss for each session, each workshop will likely have two cases for students to prepare as well as some activities that engage the students (both outside and inside class) in various entrepreneurial processes.
In addition to the Mandatory Mid-term Assignment that involves individual preparation of a short report on a user-centered design workshop session there will be a Preliminary Assignment that requires the preparation of a short blog post on several articles and a video clip.


Class Schedule
Workshop 1The nature of entrepreneurship: What kinds of individuals, firms, environments and “ways to start businesses” occur? This workshop will focus on individual competencies and motivations, attitudes and skills necessary for entrepreneurial activity. It will also explore the various strategies one might use for starting new organizations. Discussion of Preliminary Assignment blog posts.
Workshop 2The entrepreneurial process: This workshop will focus on the major functions of entrepreneurship – the development of business concepts, business models, feasibility, and business plans and planning. Students will explore business concepts and develop and test various business models before completing the course.
Workshop 3
Entrepreneurial marketing:This workshop will focus on identifying and developing a customer base and will also touch on branding and marketing, sales and service, pricing, and positioning. Submission of Mandatory Mid-term Assignment reports.
Workshop 4
Resource acquisition: This workshop will focus on the ways that entrepreneurs acquire resources and engage employees, investors, and others in the development of their ventures.
Workshop 5
Enterprising strategies:This workshop will focus on explorations of various ways in which entrepreneurs start and grow different kinds of businesses, as well as looking at entry paths such as purchase, franchising, multi-level marketing businesses and social enterprises. Short Comprehensive Review session on previous workshop sessions.
Teaching methods
This course will be structured in the form of five workshops. Included in these workshop sessions will be lectures, exercises, case study discussions and a variety of experiential learning activities.
Further Information
Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 3 in order to 'jump-start' the learning process.
Expected literature

Gartner, William B. and Marlene G. Bellamy (2009) Enterprise.  Cincinnati, OH: Cengage Learning.  ISBN: 9780324786552. (GARTNER in course assignments) The book is mandatory reading. 

Additional readings are listed in the Class Schedule.  These materials may be accessed either through a link to a specific web site or will be available on CBSLearn. 

Last updated on 20-05-2014