| Learning objectives |
At the end of the course the student should be
able to:
- Demonstrate knowledge (information, facts, formulas) and
thinking (gain insights, perceive situations, solve problems) about
the key course themes.
- Explain methods that can be used to identify, evaluate, and
exploit entrepreneurship opportunities.
- Recognize ways that entrepreneurs think about their situations
and explain how their mindset affects their ability to find
opportunities, screen and evaluate them, and develop them into
businesses.
- Identify and analyze the value of specific activities that
entrepreneurs undertake to develop their opportunities (business
concepts and models) into a viable business.
- Compare and contrast various business model formats and
processes for creating business models.
- Identify ways that entrepreneurs can develop and exploit their
“social structure of opportunity.”
- Recognize the formal and informal sources of capital for
exploiting a venture opportunity.
- Identify how entrepreneurs go about selecting others for
involvement, developing an entrepreneurial culture, and creating
the ethics, values and practices that might lead to a sustainable
organization.
- Review the process, activities and format of a feasibility
analysis of an entrepreneurial concept.
|
| Course prerequisites |
| There are no formal prerequisite for this course,
but given the focus on interactivity in the course, a strong
interest in, and curiosity about, entrepreneurship is highly
beneficial. |
| Prerequisites for registering for the
exam |
|
Number of mandatory
activities: 1
Compulsory assignments
(assessed approved/not approved)
Mandatory Mid-term Assignment: This assignment will involve an
interactive activity related to user-centered design on the basis
of which a short report will be prepared.
|
| Examination |
|
Home
Assignment:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-step scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Summer Term |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content and structure |
|
This course provides an overview of facts and theories about the
nature of entrepreneurship and utilizes cases, exercises, and
interactive experiences to gain an understanding of the process of
organizing new projects, businesses, organizations and communities.
The course, therefore, is a series of “highlights” of the major
topics in entrepreneurship.
The course will address five key themes associated with the
context and process of entrepreneurship – the nature of
entrepreneurship; the entrepreneurial process, entrepreneurial
marketing, resource acquisition and enterprising strategies.
Besides preparing a series of readings to discuss for each session,
each workshop will likely have two cases for students to prepare as
well as some activities that engage the students (both outside and
inside class) in various entrepreneurial processes.
In addition to the Mandatory Mid-term Assignment that involves
individual preparation of a short report on a user-centered design
workshop session there will be a Preliminary Assignment that
requires the preparation of a short blog post on several articles
and a video clip.
Class Schedule
| Class | Topic | | Workshop
1 | The nature of
entrepreneurship: What kinds of individuals, firms,
environments and “ways to start businesses” occur? This workshop
will focus on individual competencies and motivations, attitudes
and skills necessary for entrepreneurial activity. It will also
explore the various strategies one might use for starting new
organizations. Discussion of Preliminary Assignment blog
posts. | | Workshop
2 | The entrepreneurial
process: This workshop will focus on the major functions
of entrepreneurship – the development of business concepts,
business models, feasibility, and business plans and planning.
Students will explore business concepts and develop and test
various business models before completing the course. | | Workshop 3 |
Entrepreneurial marketing:This workshop will
focus on identifying and developing a customer base and will also
touch on branding and marketing, sales and service, pricing, and
positioning. Submission of Mandatory Mid-term Assignment reports.
| | Workshop 4 |
Resource acquisition: This workshop will focus on
the ways that entrepreneurs acquire resources and engage employees,
investors, and others in the development of their ventures.
| | Workshop
5 |
Enterprising strategies:This workshop will focus
on explorations of various ways in which entrepreneurs start and
grow different kinds of businesses, as well as looking at entry
paths such as purchase, franchising, multi-level marketing
businesses and social enterprises. Short Comprehensive Review
session on previous workshop sessions.
|
|
| Teaching methods |
| This course will be structured in the form of
five workshops. Included in these workshop sessions will be
lectures, exercises, case study discussions and a variety of
experiential learning activities. |
| Further Information |
| Preliminary Assignment: To help students get
maximum value from ISUP courses, instructors provide a reading or a
small number of readings or video clips to be read or viewed before
the start of classes with a related task scheduled for class 3 in
order to 'jump-start' the learning process. |
| Expected literature |
|
Gartner, William B. and Marlene G. Bellamy (2009)
Enterprise. Cincinnati, OH: Cengage Learning.
ISBN: 9780324786552. (GARTNER in course assignments) The book is
mandatory reading.
Additional readings are listed in the Class
Schedule. These materials may be accessed either
through a link to a specific web site or will be available on
CBSLearn.
|
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