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2014/2015  BA-BHAAV6016U  Greening Product and Service design processes

English Title
Greening Product and Service design processes

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Giovanna Vettorato - Department of Operations Management (OM)
  • Juliana Hsuan - Department of Operations Management (OM)
Main academic disciplines
  • Business Ethics, value based management and CSR
  • Management
  • Experience economy and service management
Last updated on 20-02-2014
Learning objectives
Products and Services lie at the hub of economic activity in any society. The course aims at providing students with an appreciation of the broader context of sustainable procurement and an overview in the context of product and service design processes. At the end of the course, the students should be able to:
  • identify structure, and combine the concepts, theories, methods, and models of the course.
  • identify relevant problems within management of product and service processes
  • understand core concepts of industrial and commercial activities so that they are able to design sustainable manufacturing and service operations
  • understand the notion of sustainable procurement as an integrating concept
  • understand how the emerging concept of sustainable procurement can be related to the product and service processes
  • develop written work that relies upon theory and evidence
  • demonstrate an understanding of the challenges and tensions that are likely to be encountered and how these can be overcome.
Individual oral exam based in synopsis:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 4 students in the group
Size of written product Max. 5 pages
Assignment type Synopsis
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period May/June
Aids allowed to bring to the exam Closed Book
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure
The use of the term sustainable development is a starting point for broader examination of economics, environmental impact and development, and is even becoming more acceptable now in specialized disciplines giving, rise to notion like sustainability industry. Sustainable development has a long history in the natural sciences and field of environmentalism. With the increasing popularity of this concept it is hardly surprising that sustainability has become linked to the use of public procurement. Particular attention will be given to the emerging concepts of integrated solutions, product-service systems and servitization. The course will provide the students with principles, theories and concrete methods to address the challenge above. The course does not concrete a single issue, but discusses various themes and problems involving strategies as well as operational managerial activities such as:
  • Procurement
  • B2B - B2S Relationships
  • Sustainable development
  • Sustainable procurement
  • Social and economic contributions
  • Process
  • Product Platform
  • Product and Service Design
  • Modularity
Teaching methods
The course is built up around a series of lectures. Student dialogue is encouraged through cases, in-class discussion and presentations where applicable guests from service organizations and professional bureaus will inform the class of the challenges of implementing sustainable strategies in practice in order to maximize value creation for the service organization.
Expected literature
Alam, I. and Perry, C. (2002).” A customer-oriented new service development process.”(Journal of Service Marketing), 16(2), pp. 515-534
Blowfield, M. and Murray, A. (2011). “corporate responsibility second edition.” (OXFORD University Press), Part 1-The meaning and origins of corporate responsibility, pp. 1-72.
Ellram, L. M. (1994). Strategic Purchasing: A History and Review of the Literature. Journal of Supply Chain Management 30 , 2, pp. 9-19.
Walker, H. and Brammer, S. (2009). “Sustainable procurement in the United Kingdom public sector (Supply Chain Management: An International Journal), 14/2, pp. 128–137 Emerald Group Publishing Limited
Menor, L.J., Tatikonda, M.V. and Sampson, S.E (2002). “New service development: area for explanation and exploration.”( Journal of Operations Management), 20(2),pp. 135-137
Mikkola, J. H,. (2003) “Modularity, component outsourcing, and inter-firm learning.” (R&D Management) 33, no.4.
Voss, C.A., Hsuan, J. (2009) “Service Architecture and Modularity.” (Decision Science ) 40, no. 3.
Starr, M.K. (1965) “Modular Production-A new Concept.” Harvard Business Review 43, pp. 131-142.
de Block, C., Luijkx, K., Meijborn, B., Schol, J. “Improving long-term care provision: towards demand-based care by means of modularity.” Health Services Research, 2010, pp. 1-13.
Roy, R. (2000). Sustainable product-service systems.( Elsevier Science Ltd.), pp. 289–299.
P. P. Wang, X. G. (2011). Modular Development of Product Service Systems. Concurrent Engineering: Research and Applications - Sage Publications.
T. S. Baines, H. L. (2007). State-of-the-art in product service-systems. (J. Engineering Manufacture).

Please note, changes may occur.
Last updated on 20-02-2014