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2014/2015  BA-BHAAV6020U  EU, the Internal Market and Business Strategy

English Title
EU, the Internal Market and Business Strategy

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Course period Second Quarter, Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 60
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Janine Leschke - Department of Business and Politics (DBP)
Course administrator: Maja Dueholm, md.ikl@cbs.dk
Main academic disciplines
  • Globalization, International Business, markets and studies
  • Political leadership, public management and international politics
  • Corporate and Business Strategy
Last updated on 25-06-2014
Learning objectives
At the end of the course the student should thus be able to:
  • Understand and discuss the dynamics and consequences of European integration, the role of its institutions and the central role of the single market.
  • Identify the most important dimensions and rationales of EU policies
  • Evaluate the impact of EU policies on the business environment and elaborate possible strategies of adaptation for firms operating in Europe
  • Anlayze the regulation of European labour markets and corporate response to European integration
  • Identify and discuss the importance of the challenges facing the European Union's economy and the policies aimed at enhancing its competitiveness.
Course prerequisites
Basic knowledge of “business and society” issues and preferably European Union basics.
4 hour written sit-in exam:
Exam ECTS 7,5
Examination form Written sit-in exam
Individual or group exam Individual
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Autumn Term and Spring Term, Directly after the course finishes
Aids allowed to bring to the exam Limited aids, see the list below and the exam plan/guidelines for further information:
  • Books and compendia brought by the examinee
  • Aids to be decided
Make-up exam/re-exam
Another examination form
The make-up/re-exam will be held as a 4 day home assignment. There is a strict maximum length of 10 pages. The re-take will be based on information from the lectures and the books that you have used during the course.
Course content and structure

In recent years the expansion and dynamics of the European market have created many opportunities for European companies. Moreover, the changing institutional and regulatory environment of the European Union (EU), and in particular the double wave of deregulation and supranational re-regulation, have had an increasing impact on European business, creating new opportunities as well as new threats and challenges. National and multi-national companies have therefore progressively learned the importance of monitoring the changes in EU primary and secondary legislation, evaluating the impact on their business and dynamically adapting the company’s strategy to the new conditions. The aim of the course is to present an overview of the EU decision making system as well as the most business-relevant EU policies. It is the ambition of the course that students will have the necessary understanding to be better able to develop the strategic potentials of their companies when operating in the European market. The course comprises presentations about the EU institutions, the Single Market, the Euro, competition policy, labour market and industrial policy, external trade policy, and more. It is expected that students actively prepare and present a company case in a group presentation. The case will be allocated in the first session of the course.

The Course's development of competences:
The students will develop a general but practical knowledge of the EU policies that are most relevant for business, and will learn to evaluate the impact of EU primary and secondary legislation on the different business sectors.

Teaching methods
Lectures, student presentations and class discussions.
Further Information

Monday 11.40-14.25, week 44-49 and
Wednesday 12.35-15.10, week 44-49.
Changes in scedule may occur.

Expected literature

The course is based on a compendium with the following chapters (bold) and articles (marked with a star) to be uploaded on Learn:


1. Setting the scene: How History and Politics Shaped the EU Business Environment
- Suder (2012), Doing Business in Europe, Sage, ch. 2 (Landmarks of EU integration, or How History and Politics Shape the Business Environment).
- Cini & Borragàn (eds.) (2013), European Union Politics, Oxford University Press, ch. 10-12.
2. The EU policy-making process, legislative acts, and the ‘business’ of lobbying.
- Cini & Borragàn (eds.) (2013), European Union Politics, Oxford University Press, Ch. 15 (Policy-Making in the European Union).
- Suder (2012), Doing Business in Europe, Sage, Ch. 9 (Lobbying the playing field).
3. The European Monetary Union and the imbalances of Eurozone
-Baldwin and Wyplosz (2012), The Economics of European Integration, McGraw-Hill, ch. 16, 19 (The European Monetary Union and the Eurozone in crisis).
- Darvas, Z. (2012), The Euro Crisis: Ten Roots, but Fewer Solutions, Brussels: Bruegel Policy Contribution.*
4. Making the common market:
design and enforcement through the policy cycle
- Cini & Borragàn (eds.) (2013), European Union Politics, Oxford University Press, Ch.19 (The single market).
- Buonanno and Nugent (2013), Policies and Policy Processes of the European Union, Palgrave Macmillan, ch. 6 (Policy Cycle)
5.  Competition Policy and Competitiveness  
Wigger and Nölke (2007) Enhanced roles of private actors in EU business regulation and the erosion of Rhenish capitalism: The case of antitrust enforcement. Journal of Common Market studies, 45(2).*
Bartalevich, D. (2013) EU competition policy since 1990: How substantial is convergence towards US antitrust, JCC: The Business and Economics Research Journal, 6(2) *
6. External trade policy: WTO and the BRICS
- Buonanno and Nugent (2013), Policies and Policy Processes of the European Union, Palgrave Macmillan, ch. 12 (Trade policy)
- Evenett, S (2007) “EU Commercial policy in a Multipolar Trading System”, CIGI working paper.*
7. In-depth case study I: Developing the internal market for telecommunications
-  Baskoy (2008), The Political Economy of European Union Competition Policy: a Case Study of the Telecommunications Industry, Routledge, ch. 4 pp.85-116.
8. In-depth case study II: developing the internal market for energy
- Johnson and Turner (2005), European Business, Routledge, ch. 10 (Energy policy: Developing competitive, clean and secure energy supplies)
- Nowak, B. (2010), “Energy Market of the European Union: Common or Segmented?”, The Electricity Journal, Volume 23, Issue 10, pp. 27-37. *
9. In-depth case study III:  Developing the internal market for air transport
-  Kassim and Handley Stevens (2010), Air Transport and the European Union, Palgrave, chapters 3, 5, 6 pp. 40-56, 81-129
10. Corporate response to European integration
- Fligstein (2008),  Euroclash: the EU, European identity, and the future of Europe, Ch. 2-3.
- Beardsley, Bugrov and Enriquez (2005), The Role of Regulation in Strategy, The McKinsey Quarterly, 2005, n. 4.*
11. Practical session
Readings to be defined*
12. Regulating EU labour markets
- Cini & Borragàn (eds.) (2013), European Union Politics, Oxford University Press, ch.20 (The European Union’s Social Dimension).
Leibfried (2010), Social Policy: Left to the judges and the market? In Wallace et al. (eds) Policy-Making in the European Union, Oxford University Press.
Last updated on 25-06-2014