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2014/2015  BA-BHAAV6078U  Sports Economics

English Title
Sports Economics

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Course period Spring, Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 200
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Troels Troelsen - Department of Operations Management (OM)
Secretary Pernille Nielsen - pen.om@cbs.dk
Main academic disciplines
  • Globalization, International Business, markets and studies
  • Marketing
  • Experience economy and service management
Last updated on 06-11-2014
Learning objectives
Requirements to receive the grade 12 in relation to the overall learning objectives and goals.
  • Knowledge and understanding of the models, theories and concepts presented in the course
  • To be able to identify, analyze and operationalize central problems in the sports industry by applying the models, theories and concepts presented in the course.
  • After having completed the course the students should be able to describe the theories and models that are taught in the course as described in the course content and the personal competences.
Course prerequisites
As the course will be taught in English a good understanding of verbal and written English is a necessity. Basic understanding of managerial economics incl. cost theory, demand and market structure is required.
Prerequisites for registering for the exam
Number of mandatory activities: 2
Compulsory assignments (assessed approved/not approved)
Workshops got to be approved

Requirements about active class participation (assessed approved/not approved)
Active participation for the workshops and the presentations
Home assignment:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 15 pages
15 pages - and read studymaterial for further ínformation.
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Spring Term
Make-up exam/re-exam
Same examination form as the ordinary exam
Re exam approximately 7 weeks after the normal exam. Expected in June.
Same procedures as the normal exam as explained in the study material.
Course content and structure

The sports industry has grown to one of the largest industries in the modern society. This sector is in many aspects different from other industries. The aim is to give the students an understanding of the individual interests and deliveries by the different independent but strongly networked stakeholders in relation to the impacts of sports on the society.

1. Sport business in context(3 lectures, 1 case leaning session).

The course gives an insight into the impact of sports activities (events, professional sports and recreational sport) on society such as economics, health, branding, social capital and values.
The stakeholders in the sports industry, the peculiarities of sports as a product and as an industry and the economical challenges and rationales facing the global stakeholders today in the sports industry analyzed by various models.

The impact of events on the society, mega sports events, application, cost benefit analysis et al.
2. Sports marketing and branding(3 lectures, 1 case learning session).

Sponsoring and marketing theory applied to sports organizations. Sponsorships, sport consumer behavior, endorsement, marketing communications, price settings et al.
3. Sports, finance and events (3 lectures, 1 case learning session)

Finance applied to managerial control of sport organizations, leagues and events. The value of hosting an event, a team, branding of cities and nations, value of tourism et al. 

The course’s development of personal competences:

  • identify, analyze and discuss problems and challenges in the sports industry and apply relevant theory and methods in the proposed solution.
  • present the above proposed solutions as well orally as in a written form and to collaborate in groups when identifying, analyzing and discussion
Teaching methods
36 lessons comprising of:
A: 9 x lectures each of 3 hours (=21h) – one class for all students (usually 150+ students)
B: 3 x active learning each of 3 hours (=9h), Case solving and theory sessions. The cases originate from the international sports industry applying the theories. When the class is larger than 70 the class will be split up in 2-3 classes for the work shops– but only for the active learning sessions.
C: Optional field visit(s) to study a sports event or an important sports match.

The course recommends active class participation in the lectures to optimize the outcome and require class participation in the 3 active case learning sessions including discussions and oral presentations by the students of specific models and articles in groups. For further info see study material. The 3 case solving sessions are evaluated by former students as an extraordinary efficient method to relate theory to the challenges in the specific industries.
Expected literature

Recommended literature (indicative, the full and final curriculum is listed in the study material):

The overall textbook and curriculum:

SM:“The business of SPORT MANAGEMENT” by John Beech & Simon Chadwick- ISBN: 0273682687.(the price on this book is about DKK 600) Student study copies are available at the CBS library – but there’s never enough!
SE (supplementary for very interested students): “Sports Economics, theory, evidence and policy” by Paul Downward, Alistair Dawson and Trudo Dejonghe – ISBN: 978-0-7506-8354-8, Elsevier 2009, .
Additionalprimary readings and curriculum (changes might occur):
Most/ all of the papers and articles will be uploaded in due time on learn

“The Peculiar Economics of professional Sports A contribution to the Theory of the Firm in Sporting Competition and Market Competition”, Walter C. Neale, The Quarterly Journal of Economics, vol. 78, February 1964, no. 1. 
“Sports League Design”, Troels Troelsen May 2008. To be uploaded at SiteScape at course start.
“A stakeholder approach of football clubs governance”, Benoit Senaux, Ph.D Candidate Sports Business. Available on SiteScape at course start.

“The need of Competitive Balance in European professional soccer”, by Troels Troelsen, EASM 2006 and ATNIER 2006. To be uploaded at SiteScape.

Deloitte Football Money League, Deloitte 2013 - or the newest version.
"White Paper on Sport." Commission of the European Communities (2007): 1-20. 18 July 2007.
"Configuring Value for Competitive Advantage" by C.B.Stabell and Oystein D. Fjeldstad, Strategic Magagement Journal, Vol. 19, 413-437 (1998).

“Dream Society”, Rolf Jensen, The Futurist, Washington, May/June 1996. To be uploaded at SS.

“Welcome to the next Generation Sponsorship”, Richard Gillis, Sports Business International, May 2006.

“Evaluate this”, Sports Business International, no.129, November 2007

“UEFA Financial Report latest report www.uefa.com/uefaorganisation/finance

“UEFA Solidarity Payments latest report. www.uefa.com/uefaorganisation/finance

“The Economics of Television Sports Rights”, Harry Arne Solberg, Norsk Medietidsskrift 2002, issue 2
"Football meets Finance", C.Eherhart et al for Ernst & Young 2010
"A model of Sporting Event Tourism", Sarah Roche et al, Sports Business and Management, Vol. 3, No.2, 2013
"Vive le Tourism", Sports Business International, no. 149, 2009.09
"Attracting Major Sporting Events", Holger Preuss and H.A. Solberg, European Sport managment Quearterly, Vol. 6, 2006
"Evaluating the Impact of the 2000 America´s Cup in Auckland, NZ", M. Baker et al., Event Management 2002.

Last updated on 06-11-2014