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2014/2015  BA-BPSYV1200U  A Psychological Perspective

English Title
A Psychological Perspective

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 45
Study board
Study Board for BSc/MSc in Business Administration and Psychology, BSc
Course coordinator
  • Elisabeth Naima Mikkelsen - Department of Organization (IOA)
Secretary Ane Lindgren Hassing - alh.ioa@cbs.dk
Main academic disciplines
  • Business psychology
  • Innovation and entrepreneurship
  • Communication
  • Management
  • Marketing
  • Organization
  • Corporate and Business Strategy
Last updated on 20-05-2014
Learning objectives
At the end of the course, the student must be able to apply psychological perspectives, solving problems and make reccomendations on commercial issues.
  • Identification of specific phenomena’s or problems in the context of business and organisations relevant for a psychological perspective
  • Problemformulation and selection of relevant psychological theory for examining the problem.
  • Analysis and discusion of the problemformulation based on theory of the course.
  • Concluding reccomendations.
Course prerequisites
English skills
A Psychological Perspective:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual
Size of written product Max. 3 pages
Assignment type Synopsis
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period May/June
Aids allowed to bring to the exam Limited aids, see the list below:
Synopsis og noter
Make-up exam/re-exam
Another examination form
Written report - homework - of min. 5 pages, max. 10 pages. The report is assessed without censor.
Course content and structure


Understanding consumer choice and motivation, manage employees, organisational change and choosing qualified labour, facillitating attention, recolletion and action with your messages/products, are just some of the areas where business and organisations can benefit from a psychological perspective. Economy often operates with man as ”Homo Economicus”: a rational being that always seek to utilirize and maximise benefits. But often reality draws a quite different picture. Our wishes, needs and behaviours are far from always individual rational calculations of cost benefit. But what are they then?

This introductory course examine how psychology has developed from international roots in biology and philosophy to become a science that aims to describe and explain how we think, feel and act. The course provides an overview of the theoretical foundations of psychology and reviews the results of classic studies and current research in the major areas of the field. 

A psychological perspective aims at giving you a broad introduction to the foundational theories of psychology and to develop your ability to describe, analyze, understand and reflect upon psychological issues in the context of business and organizations.
Teaching methods
Lectures, exercises, case studies and student presentations
Student workload
Each lecture apx. 10 hours
Expected literature

Henry Gleitman, Daniel Reisberg and James Gross (2011) Psychology. 8th. Ed. W W Norton & Co Inc. US.

Last updated on 20-05-2014