2014/2015
BA-BSSIO1004U Service Development and Design, 2nd year
project: Service and Innovation
| English Title |
| Service Development and Design, 2nd
year project: Service and Innovation |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Quarter |
| Course period |
Fourth Quarter |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BSc in Service
Management
|
| Course
coordinator |
- Adriana Budeanu - Department of International Economics and
Management (INT)
|
| Main academic
disciplines |
- Management
- Experience economy and service management
|
|
Last updated on
15-08-2014
|
| Learning objectives |
In order to be awarded the highest grade (12) the
student would have to fulfill the following course objectives:
- To present and explain the main concepts and theories from the
course related to service development and design.
- To critically examine the benefits and limitations of concepts
and theories included in the course.
- To identify and apply the correct theoretical perspectives
included in the course to selected cases of service
organizations.
- To provide arguments in support of their selection of
theoretical perspective in the analysis of selected cases.
- To identify and explain the benefits and challenges of service
development in service organizations.
- To discuss the validity, reliability and scope of
generalization of conclusions drawn on the basis of an
analysis.
|
| Examination |
|
Service
Development and Design, 2nd year project: Service and
Innovation:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Group exam, max. 3 students in the
group |
|
The oral exam is individual. |
| Size of written product |
Max. 20 pages |
|
The project size should be:
• 1 student: max.10 standard pages
• 2 students: max.15 standard pages
• 3 students: max. 20 standard pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
May/June |
| Make-up exam/re-exam |
Another examination form
Make-up examinations are given as an
individual oral exam based on the group project.
Re-take examinations are given as an individual oral exam based on
the group project handed in for the regular examination, as well as
a supplementary piece, max. 5 standard pages in
length.
|
Description of the exam
procedure
The final exam is a group project which
Is also ending 2nd year.
The project will be followed by an individual 20 minutes oral exam
which takes its point of departure in the group project but also to
relations to theory and models from syllabus. The individual
assessment is based on a combined evaluation of the written group
project and the individual oral exam
Assessment. The student’s linguistic abilities may be included in
the evaluation of the project. This evaluation is an overall
evaluation of the academic content including the student’s ability
to spell and write, taking into account that the academic content
must be given preference. The individual assessment is based on a
combined evaluation of the written group project and the individual
oral exam.
|
|
| Course content and structure |
| This course provides students with the competence
required to understand innovation processes and manage change
processes in service organizations. Through a series of lectures
and real-life cases, the course will provide students with
theoretical knowledge required to identify innovation
opportunities, as well as the rigorous practice of step-by-step
process of designing new value propositions. Taking a starting
point in understanding customer demand as an input to the
innovation process, the course will explore and discuss the process
of user-driven innovation and co-creation. Besides learning new
skills, students will be expected to use knowledge from previous
courses on service economics, marketing and management
studies. |
| Teaching methods |
| The teaching sessions will normally be divided
between lectures and class discussion. The sessions have been
designed to facilitate active class participation by using
classroom clickers, student presentations and the proportion of
time allocated to lectures. |
| Student workload |
| Lectures |
30 hours |
| Study and preparation for class |
90 hours |
| 2nd Year Project and examination |
86 hours |
|
| Further Information |
| The Study Board each year publishes the
2nd Year Project Guidelines, which supplements the
Program Regulations and serves as a teaching aid for the Project.
The Manual provides detailed information about Project requirements
and deadlines, as well as practical suggestions and advice
regarding the Project experience and proper use of a Project
Adviser. - The Project Guidelines will be available at the BSc SEM
e-campus (in the menu under Exam > Exam
guidelines) |
Last updated on
15-08-2014
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