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2014/2015  BA-BSTHO1001U  Service Management Foundations: Tourism and Hospitality

English Title
Service Management Foundations: Tourism and Hospitality

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Course period First Quarter, Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Service Management
Course coordinator
  • Adriana Budeanu - Department of International Economics and Management (INT)
Ana Maria Munar (INT)
Kristian A. Hvass (INT)
Main academic disciplines
  • Experience economy and service management
  • Methodology
Last updated on 15-08-2014
Learning objectives
In order to be awarded the highest grade (12) the student would have to fulfill the following course objectives:
  • Explain and apply the concepts and theories on the service sectors presented through the course
  • Discuss and analyse the structure and development of specific service sectors presented in the course
  • Explain and discuss reports and documents about services using concepts and theories presented in the course, together with the knowledge on statistical data
  • Provide an adequate structure and design for a research project
  • Explain and apply statistical measurements, and select data sources
  • Demonstrate a basic use of information technologies to design and present statistical data in the form of tables and other graphical representations
Service Management Foundations: Tourism and Hospitality:
Exam ECTS 7,5
Examination form Written sit-in exam
Individual or group exam Individual
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn Term
Aids allowed to bring to the exam Limited aids, see the list below and the exam plan/guidelines for further information:
  • Allowed calculators
  • Allowed dictionaries
  • Books and compendia brought by the examinee
  • Notes brought by the examinee
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content and structure

This course provides students with the methodological tools and conceptual frameworks to analyze and manage descriptive statistical data and information on the economic development of services with special focus on one of the following fields: (1) tourism and hospitality, (2) culture and arts, and (3) service innovation.

The course content has two main elements. The largest part of the course presents the key concepts and foundations of one of the following fields: (1) tourism and hospitality, (2) arts and culture, and (3) service innovation. The course provides a succinct yet comprehensive introduction to each specialization and area of study, by giving a general overview of service industries and their development. Also, the course discusses the reasons of why to measure services and critically examines the different statistical data sources which can be used for descriptive research methods. 

In addition, the course makes a brief introduction to problem formulation and project structure and explains the fundamentals of descriptive statistics and data management. This part includes the management of statistical data and the design and analysis of tables and graphical representations. Moreover the course illustrates the use of information technologies for descriptive statistics. 

Teaching methods
The course includes lectures and interactive exercises in class, an optional home assignment and a workshop on information technologies and descriptive statistics.
Student workload
Lectures 30 hours
Workshop 4 hours
Preparation for class and exam 156 hours
Home assignment 10 hours
Examination 4 hours
Expected literature
Inkson, C. & Minnaert, L. (2012). Tourism Management: An Introduction. London: Sage.

Alan Agresti, A.& Franklin, C. (2012) ŒStatistics.
The Art and Science of learning from Data¹, Pearson Prentice Hall.

Please note, minor changes may occur. The teacher will upload the final reading list to LEARN two weeks before the course starts.
Last updated on 15-08-2014