• Master relevant terminology regarding e-business
• Use a group of relevant theories/frameworks
• Reflect on the innovative potential of new IT for specific organizations
• Assess the implications of new IT for industry structures
• Identify potential disruptive e-business technologies and associate business models with them

The digital economy is reshaping the way we do business. This happens despite the downturn in the New Economy and the melting down of dot com companies in 2000/2001. The convergence of information and communication technologies is leading to massive transformation of our economy. This transforms the organization as radically as telephone, railroads and airline travel transformed the economy in the past. The ongoing creations of the new electronic infrastructure affect industry structures and individual organizations. Consequently, future managers need to understand how to integrate ICT with innovative forms of organizing to develop effective e-business strategies.

This course provides an understanding of the applications, base line technologies, changing skill sets, new business concepts and above all new business tactics/strategies that organizations need to master in order to manage and lead their e-business initiatives. This course explores the Internet and related technologies including portals/search engines, electronic payment systems, social media, security, knowledge management technologies and the like. The focus is on how organizations can exploit and have exploited Internet and related technologies as a means to effectively reshape and (re-)direct their business strategy. We will examine business cases where firms have developed e-business based solutions, and we will look at new information products and services, such as electronic shopping and publishing, one-to- one marketing, electronic distribution, e-media, e-markets, business-to- business integration, and net-enabled transactions. We will emphasize the need to understand the ways we can integrate novel technological solutions in business.

business.The digital economy is reshaping the way we do business. This happens despite the

downturn in the New Economy and the melting down of dot com companies in

2000/2001. The convergence of information and communication technologies is

leading to massive transformation of our economy. This transforms the organization

as radically as telephone, railroads and airline travel transformed the economy in the

past. The ongoing creations of the new electronic infrastructure affect industry

structures and individual organizations. Consequently, future managers need to

understand how to integrate ICT with innovative forms of organizing to develop

effective e-business strategies.

This course provides an understanding of the applications, base line technologies,

changing skill sets, new business concepts and above all new business

tactics/strategies that organizations need to master in order to manage and lead their

Textbook and article readings

Textbook: E-commerce 2014, Global Edition, 10/e, 10/E
Ken Laudon and Carol Traver
See more at: http:/​/​catalogue.pearsoned.co.uk/​educator/​product/​Ecommerce-2014-Global-Edition-10e/​9781292009094.page#sthash.rvoRYNUf.dpuf