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2014/2015  KAN-CINTV3003U  Mastering knowledge and company wide collaboration with Enterprise social media

English Title
Mastering knowledge and company wide collaboration with Enterprise social media

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Louise Harder Fischer - DIGI
External associate Professor, Louise Harder Fischer, Independent researcher and consultant in various Danish organizations, dealing with issues on OIT adoption for mastering knowledge flows and mass collaboration. Administrative contact person is Jeanette Hansen, ITM (jha.itm@cbs.dk).
Main academic disciplines
  • Management of Information and Knowledge Management
Last updated on 09-04-2014
Learning objectives
Reflect on the theoretical and practical aspects and relevance of mastering knowledge flows and company wide collaboration with enteprise social media in global organizations
  • Identify and explain the drivers of change in the environment and the impact on organizations.
  • Explain the main themes in the course “company wide collaboration”, “Knowledge flows” and “ESSPs” justifying their existence and relevance.
  • Identify and explain the differences between diffusion of innovation and adoption of technology process theories, when used for organizational change with ESSPs.
  • Identify and explain central models and frameworks (in your opinion) from the syllabus (and other relevant theories), and integrate with a clear understanding of context, approach and perspective, into working hypothesis.
  • Conclude in an implementation roadmap for change and resolve “a relevant issue” by applying this roadmap.
  • Apply a critical perspective on the course
Mastering knowledge and company wide collaboration with social media:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 5 students in the group
Even if it is a group exam, each student must be assessed individually. The students do not need to give an account of which parts of the project they are responsible for.
Size of written product Max. 20 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period December/January
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure
Mastering knowledge and company wide collaboration with Enterprise social media! 

How do we enable company-wide collaboration and the flow of knowledge in global organizations with enterprise social media?

Knowledge Management has a bad track record. In many years we have perceived knowledge as a product that could be contained for later use. The codification of knowledge is based on a premise that “If we can save it, we can find it, and use it again”. That is far from true, and many knowledge management systems has failed due to this believe. At this course we discuss a new strategy for “knowledge flow”. We take a new look on the subject through the lenses of the theories from “Managing flow - The process theory of the knowledge based firm” [Nonaka, 2010] and "Enterprise 2.0" [McAfee, 2010]

Combining the view of knowledge as process with the use of Emergent Social System Platforms the course will focus on answering the question on how we enable mass collaboration and the flow of phronetic knowledge or "practical widsom" in global organization, dependent on the succesfulle adoption and diffusion of new knowledge sharing and collaboration processes, enabled by technology.

Lectures will be based on themes like:
  • From managing knowledge to mastering flow
  • From container to process view of knowledge
  • From codified knowledge to Phronetic knowledge
  • From structure and hierarchy to filling out structural holes with communities empowered by social media
  • From silo thinking to mass collaboration
  • From digital revolution to new normal
  • From a culture of control to a culture of activation
  • From e-mail to collaboration tools.
  • Adoption or diffusion of technology
  • Technological determisme or social determinisme
During the course we will - in the light of problembased learning and workshop form - formulate  new and better ways of supporting the flow of knowledge accross distance and culture with sociale media, improving mass colllaboration competencies in the organizations.
Teaching methods
Workshops and problem based learning
We begin with:
What is the problem?
Is it a problem? Why is it a problem?
How can we design solutions to the problem?

In most lectures we will meet Danish companies with global issues, (virtual or physical present) presenting us with real problems within the theme, giving the organizations an opportunity to formulate a problem, that we will try to understand and articulate in light of theory, and - if possible – come up with solutions and advice.
Student workload
Preparation 120 hours
Workshops 30 hours
Project 100 hours
Further Information
Changes in course schedule may occur
Monday 13.30-16.05, week 36-41, 43-46
Expected literature
[Nonaka, 2010] "Managing Flow – a process theory of the knowledge-based firm", Ikujiro Nonaka, Ryoko Toyama and Toru Hirata, Palgrave Macmillan 2010, ISBN 978-0-230-55376-7 (Japan)
[McAfee, 2009] “Enterprise 2.0 – new collaborative tools for your organization's tiughest challenges”, Andrew Mcafee, 2009, HBR Press. ISBN  1422125874 (USA)
Chapters from:
[Bradley, 2011]"The social organization – hos to use sociale media to tap the collective genius of your customers and employees" Anthony C. Bradley and Mark P. McDonald, HBR Press, 2011.(USA)

[Hinssen 2010] “The new normal – explore the limits of the digital world”, Peter Hinssen, 2010, Across Technology, Mach Media. (UK)
Articles on difusion and adoption of technology (Les Robinson, AU), Bricollage (Claudio Ciborra, I) and  Change Leaders Roadmap (Dahl and Fischer, DK) etc.
Last updated on 09-04-2014