2014/2015
KAN-CKOMO2003U Digital Communication Strategies
| English Title |
| Digital Communication
Strategies |
|
|
| Language |
English |
| Course ECTS |
15 ECTS |
| Type |
Mandatory |
| Level |
Full Degree Master |
| Duration |
One Semester |
| Course period |
Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BSc/MSc in Business Administration and
Organizational Communication, MSc
|
| Course
coordinator |
- Julie Uldam - MSC
- Mikkel Flyverbom - MSC
|
| Main academic
disciplines |
- Communication
- Management of Information and Knowledge
Management
|
|
Last updated on
03-07-2014
|
| Learning objectives |
At the end of this course, students should be
able to:
- Identify central features of digital media contexts, including
regulatory, societal and technological developments
- Discuss and compare the characters, potentials and challenges
of different media technologies and digital environments
- Analyze, develop and reflect critically about digital
communication strategies using theories and models from the course
curriculum
- Explain and discuss how digital settings and technologies allow
for new forms of knowledge production, circulation and
reception
|
| Examination |
|
Digital
Communication Strategies:
|
| Exam
ECTS |
15 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Group exam, max. 4 students in the
group |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Spring Term |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
Re-take due to illness: A student,
who has attended the work of a previous handed in assignment, but
is ill at the ordinary oral exam, will attend the re-take with the
ordinary assignment. A student, who has not participated in the
work of a previous handed in assignment, must hand in a new
assignment before the oral exam. The date of the hand in is set by
the Study Secretariat.
If the student did not pass the ordinary exam, he/she must make a
new assignment and hand it in on a new deadline, specified by the
secretariat, before the
re-take.
|
|
| Course content and structure |
| This course offers students the advanced
theoretical and analytical skills needed to develop and reflect
critically on communication strategies in digital media settings.
The first part of the course focuses on the contexts, affordances
and formations that we associate with the digital age, including
societal, economic, regulatory and political transformations,
institutional developments and technological innovations. On this
backdrop, the second part of the course looks very closely at a
range of digital platforms and technologies, and reflects on the
practical, strategic and theoretical opportunities and challenges
they create for communication professionals. Finally, the last part
of the course reflects on more overarching questions about the
production, circulation and reception of knowledge in digital
settings. |
| Teaching methods |
| The course combines lectures based on the course
curriculum with intensive workshops. The workshops combine
discussions, student presentations, case studies and presentations
by communication professionals working in relevant
fields. |
| Student workload |
| Lectures |
22 hours |
| workshops |
20 hours |
| Preparation/exam |
370 hours |
|
Last updated on
03-07-2014
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