2014/2015  KAN-CSOCV1001U  Business - Models and Prototypes

English Title

Business - Models and Prototypes

Course information
Language	English
Course ECTS	7.5 ECTS
Type	Elective
Level	Full Degree Master
Duration	One Quarter
Course period	First Quarter
Timetable	Course schedule will be posted at calendar.cbs.dk
Max. participants	50
Study board	Study Board for MSc of Social Science
Course coordinator
Bill Gartner - MPP
This course will be taught jointly with: William B. Gartner & Daved Barry Adm. contact: Karina Ravn Nielsen, electives.mpp@cbs.dk or phone 3815 3782
Main academic disciplines
Innovation and entrepreneurship Methodology
Last updated on 08-04-2014

Learning objectives

recognize ways that entrepreneurs think about their situations and explain how their mindset affects their ability to find opportunities, screen and evaluate them, and develop these opportunities into businesses Identify and analyze the value of specific activities that entrepreneurs undertake to develop their opportunities (business concepts and models) into viable businesses Compare and contrast various business model formats and processes for creating business models Compare and contrast various methods for prototyping products/services and generating user feedback for revision and improvement Recognize the formal and informal resources necessary for exploiting a venture opportunity Identify how entrepreneurs go about: selecting others for involvement, developing an entrepreneurial culture, and creating the ethics, values and practices that might lead to a sustainable organization

Prerequisites for registering for the exam

Number of mandatory activities: 1 Compulsory assignments (assessed approved/not approved) Presentation of a business model and a product/service prototype

Examination

Business - Models and Prototypes: Exam ECTS 7,5 Examination form Home assignment - written product Individual or group exam Individual Size of written product Max. 10 pages Assignment type Essay Duration 72 hours to prepare Grading scale 7-step scale Examiner(s) One internal examiner Exam period Autumn Term Make-up exam/re-exam Same examination form as the ordinary exam

Course content and structure

This course utilizes various business model and prototyping frameworks and processes (i.e., business concept and business model development and testing; feasibility; product and service design methods; and participatory design) for developing ideas and opportunities into viable businesses.  The class is taught in a studio format: students will bring “work-in-progress” to class, each session, for presentation, discussion and revision.  Based on knowledge gained from: assigned readings, short lectures and cases, and class discussions, the class will develop, modify and refine a series of business concepts, business models, and product/service prototypes that will serve as inputs for evaluating the feasibility of a particular idea/opportunity.  Activity based grading will be used as the primary method for evaluating processes and outcomes of the course.

Teaching methods

The class uses a studio format. Students undertake significant outside work on the creation of business models and prototypes that are critiqued and evaluated during in-class sessions. Short lectures and cases are used to provide insights into the skills necessary to develop ideas into viable businesses.

Further Information

Changes in course schedule may occur Tuesday 08.00-09.40, week 36 Tuesday 08.00-11.30, week 37-43

Expected literature

Mullins, J. & Komisar, R. (2009).  Getting to Plan B. Boston: Harvard Business Press.   Osterwalder, A. & Pigneur, Y. (2010).Business Model Generation. Hoboken, NJ: John Wiley & Sons.   Kelly, T. and Kelly D. (2013).  Creative Confidence.  New York: Crown Business.    IDEO (2011).  Human Centered Design Toolkit.  Palo Alto, CA: IDEO.