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2014/2015  KAN-CSOCV1001U  Business - Models and Prototypes

English Title
Business - Models and Prototypes

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Quarter
Course period First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 50
Study board
Study Board for MSc of Social Science
Course coordinator
  • Bill Gartner - MPP
This course will be taught jointly with:
William B. Gartner & Daved Barry

Adm. contact: Karina Ravn Nielsen, electives.mpp@cbs.dk or phone 3815 3782
Main academic disciplines
  • Innovation and entrepreneurship
  • Methodology
Last updated on 08-04-2014
Learning objectives
  • recognize ways that entrepreneurs think about their situations and explain how their mindset affects their ability to find opportunities, screen and evaluate them, and develop these opportunities into businesses
  • Identify and analyze the value of specific activities that entrepreneurs undertake to develop their opportunities (business concepts and models) into viable businesses
  • Compare and contrast various business model formats and processes for creating business models
  • Compare and contrast various methods for prototyping products/services and generating user feedback for revision and improvement
  • Recognize the formal and informal resources necessary for exploiting a venture opportunity
  • Identify how entrepreneurs go about: selecting others for involvement, developing an entrepreneurial culture, and creating the ethics, values and practices that might lead to a sustainable organization
Prerequisites for registering for the exam
Number of mandatory activities: 1
Compulsory assignments (assessed approved/not approved)
Presentation of a business model and a product/service prototype
Business - Models and Prototypes:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
Assignment type Essay
Duration 72 hours to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Autumn Term
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure
This course utilizes various business model and prototyping frameworks and processes (i.e., business concept and business model development and testing; feasibility; product and service design methods; and participatory design) for developing ideas and opportunities into viable businesses.  The class is taught in a studio format: students will bring “work-in-progress” to class, each session, for presentation, discussion and revision.  Based on knowledge gained from: assigned readings, short lectures and cases, and class discussions, the class will develop, modify and refine a series of business concepts, business models, and product/service prototypes that will serve as inputs for evaluating the feasibility of a particular idea/opportunity.  Activity based grading will be used as the primary method for evaluating processes and outcomes of the course.
Teaching methods
The class uses a studio format. Students undertake significant outside work on the creation of business models and prototypes that are critiqued and evaluated during in-class sessions. Short lectures and cases are used to provide insights into the skills necessary to develop ideas into viable businesses.
Further Information
Changes in course schedule may occur
Tuesday 08.00-09.40, week 36
Tuesday 08.00-11.30, week 37-43
Expected literature
Mullins, J. & Komisar, R. (2009).  Getting to Plan B. Boston: Harvard Business Press.
Osterwalder, A. & Pigneur, Y. (2010).Business Model Generation. Hoboken, NJ: John Wiley & Sons.
Kelly, T. and Kelly D. (2013).  Creative Confidence.  New York: Crown Business. 
IDEO (2011).  Human Centered Design Toolkit.  Palo Alto, CA: IDEO. 
Last updated on 08-04-2014