• to account and reflect theories and models from course literature in order to analyse corporations in a global setting within products and services with a focus on the service sector
• to explain the political, economic, cultural and social environments and their importance for international corporations
• to identify the implications for international corporations in relation to country image and consumer country dispositions
• to distinguish among regionalisation, internationalisation and globalisation

In this course students learn to analyse the study focus areas of service business from relevant perspectives of globalisation theory. Students are enabled to identify and describe the organisational dynamics and spatio-temporal developments of globalisation processes in relation to international trade theories. The students gain understanding on the application of models and theories of intercultural management to service organisations and the evolution of travel policies. The course aims to enable students to integrate and examine methods and models of change management and to apply them to situations in organisations operating in a global context. The need for global public goods under globalisation is an integrated part of the course. The course includes relevant business knowledge from related social science disciplines. The course provides generic competences and ethical awareness, the ability to work with cases and present to audiences, the ability to work in teams, the ability to work in an international context and achieve intercultural understanding. Both quantitative and qualitative dimensions are included.

 

Please note that the litterature list is guiding

Book: Shenkar & Luo (2008). International Business, 2^nd Edition, Sage Publications: London.

Compendium: Globalization and Intercultural Perspectives (2010).