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Leadership and
Strategy in Service Management:
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| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Group exam, max. 5 students in the
group |
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The oral exam is individual. If written
individually the project must be of max. 10 pages. |
| Size of written product |
Max. 15 pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
May/June |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If a student is ill during the
regular oral exam, he/she will be able to re-use the mini-project
at the make-up exam. If a student is ill during the writing of the
mini-project and did not contribute to the mini-project, the
make-up exam can be written individually or in groups (provided
that other students are taking the make-up/re-exam). If the student
did not pass the regular exam, he/she must make a new revised
mini-project (confer advice from the examiner) and hand it in on a
new deadline specified by the
secretariat.
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The core elements of the course are concentrated on theory and
practice of leadership and on strategic management with focus on
cross cultural management due to the globalization. The course
includes models and current thinking on leadership in relation to
values and culture as well as leadership and strategy. Furthermore,
the course deals with the relation between management and culture,
the roles of a global manager and the global management challenges.
The course aims to give students the central skills to understand
leadership theories and tools and analyse strategic processes and
execution in services. The course provides students with the skills
to apply strategy analysis to real business cases. It gives
students the knowledge to identify leadership challenges and
describe strategic solutions related to risk and innovation
management. The understanding of the relationship between
theory and practice will be achieved by applying the knowledge
provided through a web based business simulation based on a service
corporation. This course through its learning activities and
assessment enhances the generic competences of problem solving,
cross-cultural team work, ability to write and present academic
reports, ability to coordinate the activities of a project and
apply theory to practice.
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Please note that the litterature is guiding
Books:
‘Theory and Practise of Leadership’, Gill R. 2011,
2nd, Edition Sage
‘Strategy. Strategic Management, A Stakeholder
Approach’,R. Edward Freeman Page (3-79), 83-120, 121-152,
(246-249), Cambridge University Press
Texts:
Formulating service business strategies with integrative
service model from customer and provider perspectives,
Chun-Hsien Liu, Chu-Ching Wang; 2010, Vol. 44 (9/10), Page
1500-1527, European Journal of Marketing
‘The effects of 9/11/2001 on business strategy variability in
the US Air Carrier industry’
Irene Goll, Abdul A Rasheed, 2011, Vol. 49 (6), Page 948-961,
Management Decision
‘What is Strategy’Michael E. Porter 1996, Text Harvard
Business Review
‘Management’ Richard L. Daft 5th edition – page 7-11,
502-508, Harcourt College Publishers
‘Good to great - Level 5 leadership – the triumph of humility
and fierce resolve’
Jim Collins 2001, Harvard Business Review
‘Blue Ocean Strategy’Kim & Mauborgne 2004, Harvard
Business Review
‘A sense of urgency: ‘A model for change: The comprehensive
eight-step Kotter model’, Kotter/Tillman 2003, Text Contract
Management, Business Insights: Essentials.
‘Fast Second’ Markides & Geroski 1st edition – page
119-128, Jossey-Bass
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