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2015/2016  BA-BHAAI1039U  Innovation and Creativity

English Title
Innovation and Creativity

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Course instructor - Dr Rob Morgan,Cardiff University
    Patricia Plackett - MPP
Main academic disciplines
  • Innovation
  • Management
  • Strategy
Last updated on 10/08/2017
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Develop an understanding of the creative process as an individual and working in a group setting.
  • Understand the basis of design thinking and be able to apply these concepts in the classroom setting.
  • Experience how to develop an innovative team and understand the challenges in ongoing management of these teams.
  • Demonstrate the skills to identify, analyze, and explain an effective creative concept leading to an innovation success.
  • Apply theoretical concepts, frameworks, and models to cases, illustrations, and examples.
Course prerequisites
Students must have completed a basic Principles of Marketing course.
Prerequisites for registering for the exam
Number of mandatory activities: 1
Compulsory assignments (assessed approved/not approved)
Mandatory Mid-term Assignment: This assignment will require students to research, analyze, and write a case analysis of an “innovation success story”. This assignment will be due at the beginning of Class 6.
Examination
Innovation and creativity:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

Creativity and innovation are the main key drivers of success in many industries. Creative products and new products launches explain the basis for much of the development in commercial, societal, welfare, and health gains in recent decades especially. The value of firms today is often far greater than the sum of their assets, specifically because of their innovation potential. In organizational terms, therefore, a culture of creativity and innovation is widely recognized as a key source of competitive advantage. This course will introduce students to new ways of conceiving, thinking, and understanding creativity and innovation. The course provides a platform to apply these insights so as to develop skills through class exercises and a course project, where students will develop creative concepts and assess an innovation success.

 

For the Preliminary Assignment each student will be required to select one from a choice of several articles from the business media that will be uploaded on LEARN and to prepare a brief written analysis of the content for Class 1. This assignment will form the basis of class discussion and student participation in our first class. For the Mid-Term Assignment students will be required to write a case study illustrating an ‘innovation success story’ – identifying, describing, and analyzing a commercial or social innovation that has been launched in the market.

 

Class

Topic

 

Class 1

Introduction to the course and the importance of the creative economy : understanding the basis of creativity; creative culture; creative exemplars; barriers to creativity; creating a ‘creative’ process; the ubiquity of innovation; Preliminary Assignment.

Class 2

Innovation & creativity in context : New product novelty and meaningfulness: new-to-the-world vs. new-to-the-firm; the technology-application matrix; the fuzzy front end and ideation; back-end innovation.

Class 3

Individual creativity: exploring your creativity: triggers and resistance to creativity; creative functions; exploring creative techniques, creative confidence; teaching the creative process.

Class 4

Creative teams : New product development (NPD) process: from stage-gate to design thinking; developing NPD capabilities across stages; team roles; team integration and conflict; imitation capabilities.

Class 5

Determinants of organizational creativity : Innovation exploration and exploitation: modes of innovation; forms of learning; innovation ambidexterity; market orientation and technology orientation; push vs. pull strategies; the innovators dilemma.

Class 6

Organizational creativity meets innovation: business incubation; up-start, start-ups; first-mover, fast-follower, and late entrant behavior.

Mandatory Mid-Term Assignment due.

Class 7

Competition and new category creation: blue ocean strategy; why ‘failure sucks but instructs’; Innovation Diffusion: the S-curve and new approaches; modeling diffusion and forecasting techniques.

Class 8

Business model innovation: scaling the venture; growth models; venture planning, development, and growth.

Class 9

Strategic entrepreneurship: opportunity-seeking and advantage-seeking.

Class 10

Managing future innovation: Jugaad and innovation at the bottom of the pyramid; reverse innovation; open innovation; social innovation.

Class 11

Comprehensive Review

 
Teaching methods
The course will include lectures, class discussions, and group exercises. Video vignettes will also be employed to illustrate examples of academic topics and company practices. Class participation and lively debate will be encouraged and emphasis will be placed on both course content and study skills. Balancing academic rigor and practical analytical skills to use in companies provide the focus of learning on this course.
Further Information

Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.

 

The timetable is available on http://www.cbs.dk/uddannelse/summer-university-programme/courses.
Expected literature



  • Amabile, T.M. (1997), ”Motivating creativity in organizations: On doing what you love and loving what you do”, California Management Review, 40(1): 39-58.
  • Amabile, T.M. & M. Khaire (2008), “Creativity and the role of the leader", Harvard Business Review 86(10).
  • Amabile, Teresa, and S.J. Kramer (2012). “How leaders kill meaning at work", McKinsey Quarterly, (January): 124–131.
  • Atuahene-Gima, K. and Wei, Y. (2011), ”The vital role of problem-solving competence in new product success”, Journal of Product Innovation Management, 28: 81-98.
  • Bonabeau, E., Bodick, N. & Armstrong, R.W. (2008), “A more rational approach to new product development”, Harvard Business Review, 88: 96-102.
  • Dawson, P. & C. Andriopoulos (2014), The Process of Change, Creativity, & Innovation, Sage, London.
  • Ernst, H., W.D. Hoyer, & C. Rubsaamen (2010), “Sales, marketing, and research and development cooperation across new product development stages: Implications for success”, Journal of Marketing, 74: 80-92.
  • Fisher, Colin M., and Teresa M. Amabile (2009). "Creativity, improvisation, & organizations", Rotman (Winter): 40–45.
  • Florida, R. (2004) ”America’s looming creativity crisis”, Harvard Business Review, 82(10): 122-136.
  • Ireland, R.D., Hitt, M.A. and Sirmon, D.G. (2003). A Model of Strategic Entrepreneurship: The construct and its dimensions. Journal of Management 29(6): 963-989.
  • Katz, G. (2012), ”The back end of innovation”, Visions 36(3): 20-24.
  • Orr, G. & E. Roth (2012). ”A CEO’s guide to innovation in China”. McKinsey Quarterly, February.
  • Sethi, R. and Z. Iqbal, Z. (2008). ”Stage-Gate controls, learning failure, and adverse effect on novel new products”, Journal of Marketing, 72: 118-34.
  • Tidd, J. & J. Bessant J. (2013), Managing Innovation: Integrating Technological, Market, & Organizational Change, Wiley, Chichester.
  • Verganti, R. (2009), Design-Driven Innovation, Harvard Business School Press, Boston, MA.
  • Woodman, R.W., J.E. Sawyer, & R.W. Griffin (1993), ”Toward a theory of organizational creativity”, Academy of Management Review, 18(2): 293-321.
Last updated on 10/08/2017