• Describe the importance of an interdisciplinary lens in analyzing an increasingly global business context.
• Demonstrate a broad comprehension of concepts, theories, models and frameworks necessary to analyze the relations between different cultures when addressing ethical dilemmas.
• Synthesize data through intense interaction between the researcher and the field.
• Discuss the evolution of participant observation, informal interviews and semi-structured interviews in light of the increasing level of globalization of business.
• Recognize and describe cultural platforms, interpret nuanced metaphors and set cognitive frameworks in a cross-cultural context.
• Describe the growing importance of cyber-ethnography and the mapping of social networks, content analysis, behavioural profiles and socio-demographics.

Students are introduced to the practice of applying anthropological theories and organizational fieldwork methods in creative problem-solving activities for private and public sector organizations. The course will explore two new fronts in business administration: (1) human capital and organizational management and (2) the use of anthropological and ethnographical methodologies in organizations. Tools such as digital storytelling, gamfication, psychographics, organizational analysis, espoused values mapping, participant observation, cyber-ethnography (mapping social networks), communication channels and personal and collective values within an organization will be examined. Discussions will center on the ability of business anthropology to provide an alternative voice to the prevailing marketing, psychological and economic discourses in the world of business as well as the examination of the internet as a tool of transformation and social innovation. How do we embrace productive tensions in cross-disciplinary communication? How might business anthropology serve as a conduit for social change innovation? And most importantly, how can such a deeper understanding of business anthropology drive strategy for a sustainable future?

The Preliminary Assignment will involve review of one of a group of on-line videos and the preparation of a short commentary for discussion in Class 1. The Mandatory Mid-term Assignment will require students to work in groups to produce a digital story that will be presented in Class 6.

Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.

The timetable is available on http://www.cbs.dk/uddannelse/summer-university-programme/courses.

Text: Jones, Matthew. Researching Organizations: The Practice of Organizational Fieldwork. (2014). London: Sage Publications (215 p).

Articles:

Alvesson, M. (1990). On the Popularity of Organizational Culture. Acta Sociologica. Vol. 33(1): 31-49 (18 pages).

Baba, Marietta. (2012). Anthropology and Business: Influence and Interests. Journal of Business Anthropology. JBA 1(1): 20-71 (51 pages)

Bainton, Barry. (2012). Applied Ethics: Anthropology and Business. International Journal of Business Anthropology 3.1. pp. 114-133. (19 pages).

Barker, R. and Gower, K. (2010). Strategic Application of Storytelling in Organizations. Journal of Business Communication. Vol. 47(3): pp. 295-312. (17 pages).

Beckman, S. and Barry, M. (2009). Design and Innovation through Storytelling. International Journal of Innovation Science. Vol. 1(4). pp. 151-160. (9 pages).

Bate, S.P. (1997). Whatever Happened to Organizational Anthropology? A Review of the Field of Organizational Ethnography and Anthropological Studies. Human Relations. Vol. 50(9): pp. 1147 – 1175.

(28 pages).

Briody, E. et al (2013). Opinions: Ethnographic Methods in the Study of Business.  Journal of Business Anthropology. JBA 2(2): 133-167 (34 pages)

Bokeno, R. (2003). The work of Chris Argyris as critical organization practice. Journal of Organizational Change Management. Vol. 16(6): 633-649 (16 pages).

Davenport, G. and Mazalek, A. (2003). Dynamics of Creativity and Technological Innovation. Digital Creativity. Vol. 15(1). pp 21-31. (10 pages).

Feldman, Steven. (1990). Stories as Cultural Creativity: On the Relation between Symbolism and Politics in Organizational Change. Human Relations. Vol. 43:9): pp. 809-828. (19 pages).

Gallenga, Ghislaine. (2013). Elements of Reflexive Anthropology in Three Fieldwork Studies of the Workplace. Journal of Business Anthropology. JBA: 2(2): 187 – 208 (21 pages).

Kozinets, R. et al (2008). The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing. Journal of Macromarketing. Vol. 28: pp. 339 – 354. (15 pages).

Lambrechts, F. et al. (2011). Learning to Help Through Humble Inquiry and Implications for Management Research, Practice, and Education: An Interview with Edgar H. Schein. Academy of Management Learning & Education. Vol. 10(1). pp 131-147 (16 pages)

Lee, S.K. and Yu, K. (2004). Corporate Culture and Organizational Performance. Journal of Managerial Psychology. Vol. 19(4): 340-359 (19 pages).

Nonaka, I. and Konno, N. (1998). The Concept of “Ba”: Building a Foundation for Knowledge Creation. California Management Review. Vol. 40(3): pp. 40 – 54. (14 pages).

Nonaka, I. and Toyama, R. (2007). Strategic Management as distributed practical wisdom (phronesis). Industrial and Corporate Change. Vol. 16(3): pp. 371-394 (23 pages).

Schein, E. (1996). Three Cultures of Management: The Key to Organizational Learning. Sloan Management Review. Vol 38(1): pp. 9-20 (11 pages).

--- (1996). Culture. The Missing Concept in Organizational Studies. Administrative Science Quarterly. Vol. 41(2): pp. 229-240 (11 pages).

Taylor, J. and Carroll, J. (2010). Corporate Culture Narratives as the Performance of Organisational Meaning. Qualitative Research Journal.  Vol. 10(1): 28-39 (11 pages).

Zackariasson, P. et al. (2006). Phronesis and Creativity: Knowledge Work in Video Game Development. Creativity and Innovation Management. Vol. 15(4): pp. 419 – 429. (10 pages).