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2015/2016  BA-BHAAV1064U  Organising Global Business and Marketing

English Title
Organising Global Business and Marketing

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn, Spring, Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 15
Max. participants 100
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Jens Vestgaard - Department of Organization (IOA)
Contact information: https:/​/​e-campus.dk/​studium/​kontakt/​student-hub
Main academic disciplines
  • Globalization and international business
  • Marketing
  • Organization
Last updated on 07-10-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The course aims at introducing the students to the everyday decision making dilemmas faced by managers of medium and smaller sized companies who strategically strive to manage corporate resources and organisations, opportunities and relations under dynamic influence of the rapid changes and growing importance and complexity of developments in international markets.

At the end of the course the student should be able to:
  • Understand and appreciate the differences that make international business management the challenge it is
  • Have broad comprehension of concepts, theories, models and frameworks to analyse the relations between national business systems, international markets, organizing international business and the evolution of multinational corporations
  • Assess the degree of geographic interdependence that characterizes an industry as well as the evolution in the factors that determine such global interdependence so as to prescribe action and not just reaction
  • Help define and put in place structural and human resource systems that fit the strategic imperative and market entry modes of global operations while retaining the necessary flexibility for dealing with diversity and change
  • To undertake an initial analyze the different financial, political, institutional environments in which multinational companies are embedded
  • Analyze the different ways multinational companies are managed and the strategic consequences of these different managerial models
Course prerequisites
Basic knowledge of strategic management, business strategy, marketing and organisation is advantageous, but no absolute requirement.
4 hour written sit-in exam:
Exam ECTS 7,5
Examination form Written sit-in exam
Individual or group exam Individual
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Autumn and Spring
Aids allowed to bring to the exam Limited aids, see the list below:
  • Books and compendia brought by the examinee
  • Notes in paper format brought by the examinee
  • USB key to upload your notes before the exam
  • Access to all information on CBSLearn
Make-up exam/re-exam
Another examination form
The make-up/re-exam will be held as a 4 day home assignment. There is a strict maximum length of 10 pages.
Course content and structure

The course applies a practical, company and case specific approach to analysis. The course will in an analytical way introduce the students to applied economic and organisational theories and tools supplemented by a number of practical problems and experiences.

The topics to be included in the discussions will – among others – include:

A: Organising Global Business:

· The nature and complexity of the international marketplace

· Options for organising international ventures

· Organising for market penetration
- Understand, design, manage and control complex supply chains
- Trade- and Foreign Direct Investment theories and practices

· Sustainable international business organisations

B: Dimensions of International Business Leadership:

· Leadership and decision making in an international company

· From national to international business leadership

C: Corporate Organisation:

· International ventures and business systems

· Intra-organisational cooperation and competition

· Intra-organisational consequences of selected international strategies

D: Competencies for International Business:

- Development of international competencies by organisations, business groups / units and individuals.

Teaching methods
The classes will comprise a mixture of pedagogical methods and learning techniques aiming at making the students able to critically analyze the materials and dilemmas presented as well as forming their own ideas and develop their own arguments. The overall approach to teaching and learning is based on active student participation and involvement:
• Teacher presentations
• Critical discussions at class of the materials presented
• Discussion at class of specific issues and dilemmas – based on micro-cases
• Student work – collaborative and individual studies
• Discussions at class of case studies. The students are expected to use the cases for collaborative exercises in groups
• Student group presentations at class. The presentations are to be uploaded on Learn.
Expected literature


G. Albaum and E. Duerr:  International Marketing and Export Management, Prentice Hall, Latest edition.

Jacob Pyndt and Torben Pedersen: Managing Global Offshoring Strategies: A Case Approach.

Last updated on 07-10-2015