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2015/2016  BA-BHAAV1366U  Strategic Management

English Title
Strategic Management

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn, Spring, Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 120
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Mogens Bjerre - Department of Marketing (Marketing)
Main academic disciplines
  • Strategy
Last updated on 16-02-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The student shall master the main strategic models at both a theoretical and an applied level. The student shall be able to apply strategy to cases from real life and to functional areas of the business as well as to the stakeholders.

Furthermore, the students should through the course have gained knowledge about:
• How to build resource strengths and organizational capabilities
• Striving for Operating Excellence
• Corporate Culture and Leadership
• How to use strategic tools especially in relation to service production

After completion of the course students should be able to:
  • understand strategy and the managerial process of crafting and executing strategy
  • evaluate a company’s external environment, resources and competitiveness
  • tailor strategies for competing in foreign markets
  • tailor strategies to fit specific industry and company situations
  • understand the role strategies to ethics, and social responsibility
Examination
Individual oral exam based on written product:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 3 students in the group
Size of written product Max. 10 pages
Oral individual exam (20 minutes) based on an individual or a group mini project. Group size: 1- 3 students.
Topics must be agreed with your lecture. Topics have to be finally approved at the end of the course.
The oral exam takes its offset in the mini-project. Further, students can be asked questions from the syllabus – i.e. the studied models/themes as well as cases and articles from the course.
Assignment type Project
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn and Spring
Aids allowed to bring to the exam Closed Book
Make-up exam/re-exam
Same examination form as the ordinary exam
Make-up examination is held as the ordinary exam. Re-examination is based on the mini-project + a supplementary piece – a 5 page critique of the mini project itself and of the presentation at the regular oral exam including suggestions of improvement. Questions from the syllabus should be expected.
Course content and structure

The course builds on the knowledge the student has gained during the first 2 years of the HA study thus further developing the student’s knowledge of strategic management.

The course welcomes international students who have completed the first 2 years of their bachelor study.
Teaching methods
Teaching is based on lectures, case analyses and discussions. Active participation by the students is a must. Each teaching session includes lectures and workshops with presentations and discussions.
Students are expected to participate actively and to prepare minor group presentations
Expected literature

A.A. Thompson & A.J. Strickland (2009): “Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and CASES”, McGraw Hill, 17th edition.
Last updated on 16-02-2015