2015/2016
BA-BHAAV6014U Neuroeconomics
| English Title |
| Neuroeconomics |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Elective |
| Level |
Bachelor |
| Duration |
One Semester |
| Start time of the course |
Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Max. participants |
60 |
| Study board |
Study Board for BSc in Economics and Business
Administration
|
| Course
coordinator |
- Thomas Ramsøy - Department of Marketing
(Marketing)
|
| Main academic
disciplines |
- Marketing
- Business psychology
|
|
Last updated on
16-02-2015
|
| Learning objectives |
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors: At the end of the course the student should be
able to:
- Have a basic understanding and ability to reflect on the
contemporary theories of neuroscience pertaining decision-making
and rational models of consumer choice and be able to apply these
to a business solution
- Discuss pros and cons of the traditional approaches in
comparison to the modern research approaches introduced in the
course
- Show the ability to structure the knowledge and to be able to
criticize and reflect the ideas upon the business cases in
groups.
|
| Examination |
|
Individual
Home Assignment:
|
| Exam ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual |
|
The student will be expected to demonstrate
understanding of the neuroscience literature taught throughout the
course and to show ability to apply that knowledge to a business or
practical case |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Duration |
2 weeks to prepare |
| Grading scale |
7-step scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Winter and Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content and
structure |
|
Why do we make so many mistakes? What is it about our biology
that affects the way we think and act? In order to better
understand how we make decisions, contemporary approaches to the
study of motivation and rationality in economic decision-making
will be presented and discussed in light of recent advances in
brain science. The combination of economics, psychology and modern
neuroscience – known as neuroeconomics– will be used
comprehensively throughout the course. Specifically, the role of
cognition and emotions in individual choice is in focus, as well as
the basic mental/neural mechanisms underlying motivation and
decision-making. The course provides an opportunity for students to
(a) inform their basic understanding of how the brain comes to a
decision at the basic psychological and neuronal levels, (b) the
effects of external stimuli on motivation and decision-making,
cognitive, affective and behavioral levels, and (c) learn to think
biological perspectives into decision-making
strategies.
|
| Teaching methods |
| Lectures. Readings will be assigned
topically for each session, and students will be required to
prepare for each session and be ready to discuss topics and solve
problems given in class in groups. |
| Expected literature |
|
Full list of expected literature will be announced later.
Mandatory Literature:
Glimcher, P.W. (2011). Foundations of Neuroeconomic Analysis,
Oxford Press
Neuroeconomics Compendium, with topically selected
readings.
|
Last updated on
16-02-2015
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