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2015/2016  BA-BINBO1336U  International Business Strategy

English Title
International Business Strategy

Course information

Language English
Course ECTS 15 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in International Business
Course coordinator
  • Nicolai Pogrebnyakov - Department of International Economics and Management (INT)
Lecturer to be announced
Main academic disciplines
  • Management
Last updated on 07-12-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The basic objective of this course is to familiarize the students with international business strategy principles and take the students from theory to strategy applications through the use of case studies and assignments, and by emphasizing the scientific discipline of measurement construction. The student will acquire knowledge about what strategy is and the different functions and elements of operations in international business firms. The students will expand their experience base by applying a variety of strategic principles in the analysis and discussion of a number of theories, models and specific case studies.

At the completion of this course the students will be able to:

Identify key theories, models and concepts of international strategic business and management
Construct relevant measurements for strategic analysis that connects the theoretical models to a practical setting
Analyse complex international business situations
Develop coherent strategies for both headquarters and subsidiaries of the multinational company

To gain the highest grade in the 72-hours exam, students must demonstrate a complete command of the theoretical model and its core concepts, measurements must be solid and substantial argued, and data collections should be rich and perfectly match these measurements. Students must show a thoroughly understanding of the case, and departing from this, students must be able to combine theory and data to fully cover the question addressed and simultaneously prepare a solid ground for company recommendations.

To gain the highest grade in the 4-hours written closed book exam, students must be able to fully recall basic models and concepts from the curriculum and present them in a comprehensive and well-argued way. Departing from this, students can put their finding into new perspectives.
This course has two individual exams:
International Business Strategy - exam 1:
Exam ECTS7,5
Examination formWritten sit-in exam
Individual or group examIndividual
Assignment typeWritten assignment
Duration4 hours
Grading scale7-step scale
Examiner(s)One internal examiner
Exam periodSpring, The regular exams takes place in April. Make-up and re-examination takes place in August.
Aids allowed to bring to the examClosed Book: no aids
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Description of the exam procedure

Basic language dictionaries (e.g. from mother tongue to English and vice versa and English/English) are allowed.

International Business Strategy - exam 2:
Exam ECTS7,5
Examination formHome assignment - written product
Individual or group examIndividual
Size of written productMax. 10 pages
Assignment typeReport
Duration72 hours to prepare
Grading scale7-step scale
Examiner(s)One internal examiner
Exam periodSpring and Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

A) The first 50% of the class focuses on building theoretical understanding 
(1) Strategy process research and consulting frameworks;
(2) Classic internationalization models and application;
(3) INV models and networking application;
(4) Learning models: Survival and growth analysis;
(5) Comparative testing of theoretical models

B) The second 50% of the class focus on creative application of combinations of theoretical tools and frameworks to practical challenges of international strategy in selected industries (e.g. Creative industries; ICT, Basic industries etc.). As in the literature, implications for competitive strategy are in focus.

Teaching methods
Method is interactive action learning, with student group involvement based on competitive presentations each session starting from session two.
Student workload
Classes 60 hours
Workshop/exercises 10 hours
Preparation for class and exams 304 hours
Home Assignment 72 hours
Written 4-hour examination 4 hours
Further Information

The course has two seperate exams, each counting 7.5 ECTS:

  • 4 hours' written closed book exam assessed by one internal examiner.
  • 72 hours' individual home assignment assessed by internal examiner and external examiner.
Expected literature

Strategy process + international entrepreneurship literature to be specified

Last updated on 07-12-2015