2015/2016
BA-BSEMV1137U Event and Festival Management
| English Title |
| Event and Festival
Management |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Elective |
| Level |
Bachelor |
| Duration |
One Semester |
| Start time of the course |
Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Max. participants |
120 |
| Study board |
Study Board for BSc in Service
Management
|
| Course
coordinator |
- Hanne Pico Larsen - Department of Marketing
(Marketing)
|
| Contact information:
https://e-campus.dk/studium/kontakt |
| Main academic
disciplines |
- Management
- Experience economy
- Service management
|
|
Last updated on
18-02-2015
|
| Learning objectives |
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors: The course’s development of personal
competences: The course seeks to qualify you to meet event
management tasks/cases with a comprehensive knowledge of theories,
good practices and caveats.
Objectives:
At the end of the course you are expected to be able to:
- Use theoretical tools to understand and plan an event of your
own choice
- Conceptualize, design and plan an event
- Analyze the impact of a given event
- Analyze and plan the organizational, logistic and managerial
elements of an event
- Make a marketing and a sponsor plan
- Plan a budgeting and control system
- Plan an evaluation system
|
| Course prerequisites |
| English language skills equal to B2
level (CEFR) is recommended |
| Examination |
|
Exam based on
group mini project:
|
| Exam ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Group exam, max. 3 students in the
group |
|
20 min oral exam based on miniproject. A
mini-project of 10 pages and an individual oral exam of 20 minutes.
If you work in a group the group size is max 3 students. The topic
for your mini project must be approved by Allan Grige.
Approximately 5 minutes will be used for a short introduction to
the mini project. The grade will be based on an overall impression
of the student’s academic qualifications within the following
areas: The written project, the presentation and discussion of the
project and the answers to questions within the
curriculum. |
| Size of written product |
Max. 10 pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If the student has participated in
the written group project for the ordinary exam, but has been ill
at the time of the oral exam, the re-examination is conducted on
the basis of the group project that has already been handed in.
If the student has participated in the written group project for
the ordinary exam, but not passed the oral exam, the re-exam is
normally conducted on the basis of the project that has already
been handed in. However, the student may choose to hand in an
improved, individual project within a specified time.
If the student has not participated in the written group project
due to illness, the student may participate in the oral
re-examination, if the student hands in an individual project
within a specified time.
|
|
| Course content and
structure |
|
The course aims at giving the students a full range introduction
to elements that are crucial to managing big scale as well as small
scale events. After the course they should be familiar with how
general managerial functions apply to events and where specific
tools and measures are needed.
The course covers all major aspects of event management. Event
management will be presented as applied cases of general management
principles concurrent with presenting its many specific, attractive
and challenging features.
The course will make use of lecturers from the industry and from
CBS in order to secure updated theory and cases showing traits that
are pertaining to the present day industry.
|
| Teaching methods |
| Teaching is based on lectures, case
analyses and discussions. |
| Student workload |
| Lectures |
36 hours |
| Preparation for class end exam |
170 hours |
|
| Expected literature |
|
Allen, Johnny, William OToole, Robert Harris, Ian McDonnell:
Festival and Special Events Management (4th
edition) John Wiley & Sons (2008) 656 pages
Robinson Peter, Wale Debra and Dickson Geoff: Events
Management, CABI (2010) 252 pages
Event Management Compendium
|
Last updated on
18-02-2015
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