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2015/2016  KAN-CCBLO2006U  Business Strategies in Latin America and the Caribbean

English Title
Business Strategies in Latin America and the Caribbean

Course information
Language Spanish
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc og MSc in Business, Language and Culture, MSc
Course coordinator
  • Jacobo Ramirez - Department of Intercultural Communication and Management (ICM)
Main academic disciplines
  • CSR and sustainability
  • Globalization and international business
  • Political leadership and public management
Last updated on 21/04/2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Content:
  • Discuss the ‘new’ organisational models in LAC region.
  • Explain how the public sector has adopted ‘market’ oriented management models, and the implications to public management.
  • Formulate an exam topic, in the form of a synopsis, based on the themes and concepts in the curriculum, and reflect analytically upon the links between that topic and the other topics and concepts in the curriculum, without having to be prompted by the examiner.
  • Language:
  • Present and discuss a given topic in Spanish using an appropriate and rich vocabulary and academic terminology.
  • Respond fluently to the examiner’s questions, so that the examination flows as a dialogue.
  • Speak grammatically correct, coherent and well-pronounced Spanish without committing grammatical, lexical, idiomatic or pronunciation errors that disturb communication.
  • Correct any errors in the exam situation.
Examination
The exam in the subject consists of two parts:
Business Strategies in Latin America and the Caribbean - Content:
Sub exam weight50%
Examination formOral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group examIndividual
This course has only one exam, and it consists of two parts: 50 % language and 50 % content. This grade is given for the content of the synopsis and the oral presentation.

Student can write a group synopsis (max. 4 students), but the oral exam is always individual.
Size of written productMax. 1 page
Assignment typeSynopsis
Duration
Written product to be submitted on specified date and time.
30 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale7-step scale
Examiner(s)Internal examiner and second internal examiner
Exam periodSummer
Make-up exam/re-exam
Same examination form as the ordinary exam
Business Strategies in Latin America and the Caribbean - Language:
Sub exam weight50%
Examination formOral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group examIndividual
This course has only one exam, and it consists of two parts: 50 % language and 50 % content. This grade is given for the students' language skills.

Student can write a group synopsis (max. 4 students), but the oral exam is always individual.
Size of written productMax. 1 page
Assignment typeSynopsis
Duration
Written product to be submitted on specified date and time.
30 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale7-step scale
Examiner(s)Internal examiner and second internal examiner
Exam periodSummer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

Globalisation has led to new dynamics and new organisational adjustments and the management in the public and private sectors, and in civil society organisations in the Latin America and the Caribbean (LAC) region.

In order to discuss the tension between the ‘old’ organisational and leadership models, for example: clientelismos (patronage system) and corruption, and on the other hand, the integration in the LAC region of ‘new’ practices and business strategies adjustments. These tendencies promote the adaptation of new management models, which are based on market ideologies, and the notion on information society based, and social responsibility of economic and political actors, in a hyper-informed world.

This course is divided into three blocks, which combine specific cases (meso and micro levels), considering theoretical perspectives and critiques to explore the ‘translation’ of ‘new’ management practices in the LAC region in private sector. In the first block is presented business strategies of local (LAC) and European firms in LAC. The second block is analysed corporate social responsibility (CSR) and its organisational implications, on the transformation of the organisational practices. In the final block is presented the new public management and its implication to democracy in the LAC region.
Teaching methods
This course aims to develop the students’ skills through individual and collaborative activities, which are designed to promote students’ participation in sharing their opinions, experiences, views, thoughts and knowledge. The case study approach/method is the principal learning strategy for the teaching-learning process.

Through the case study method, the students will practice and apply theory and knowledge to real-world problems. The students, collaboratively (in teams), will identify and clarify the problems presented, analyse the information found on each case, formulate and evaluate options, present and defend their recommendations. The case study method involves the development of critical thinking, information analysis, and problem-solving skills. One of the principal objectives of this learning strategy is that the students assume a key role in the learning process.
Expected literature

Session number and Time

Topic

Readings for each lecture

Lecture 1

Week 6

 

CSR in the Latin America and the Caribbean (LAC) context. (1)

Corporate Social Responsibility in  the Latin America and the Caribbean (LAC) context (I)

 

  1. Reficco y Ogliastri (2009) Empresa y sociedad en América Latina: una introducción, Academia, Revista Latinoamericana de Administración, No. 43. (Total pages 21)

 

  1. Sanborn, C. A., y Portocarrero F. S. (2003) La filantropía ‘realmente existe’ en América Latina, Seminario Int. Fundación PROhumana y Fundación Ford, Santiago de Chile, 17-20 Nov. (Total pages 30)

 

Lecture 2

Week 7

 

CSR in the Latin America and the Caribbean (LAC) context. (2)

Corporate Social Responsibility in  the Latin America and the Caribbean (LAC) context (II)

 

  1. Correa M.E.; Flynn, S.; Amit, A. (2004). Responsabilidad social corporativa en América Latina: Una visión empresarial, CEPAL, División de Desarrollo Sostenible y Asentamientos Humanos, Santiago de Chile, Abril. (páginas 15-20). (Total pages 5)
  2. González, J. L. S. (2008). Responsabilidad social empresarial: un enfoque alternativo. Análisis económico, 23(53), 229-249. (Total de páginas 20)

Disponible: http://core.ac.uk/download/pdf/25650010.pdf

 

 

Case: Cementos Lima: Construyendo los cimientos de una visión de responsabilidad social

Lecture 3

Week 8

lectura en SP

 

The European Union (EU) and CSR in LAC, (1)

1. Ramírez, R. C. E. Y Florez L. (2006) APUNTES DE INVERSIÓN EXTRANJERA DIRECTA: DEFINICIONES, TIPOLOGÍA Y CASOS DE APLICACIÓN COLOMBIANOS, Apuntes de Economía, No. 8, Marzo. (Total pages 22)  http://bibliotecadigital.icesi.edu.co/biblioteca_digital/bitstream/10906/2363/1/apuntes_inversion.pdf

 

2. Toral Cuetos, P. (2004) Las ventajas de las compañías españolas en América Latina, 1990-2000, Historia Empresarial, No. 812, pp: 225-243. (Total pages 16) 

 

3. Kowszyk, Y; Besnier, E; Haddad, I; Maher, R; y Meneses, G. La Responsabilidad Social Empresarial en el contexto de la relación entre la Unión Europea y la Comunidad de Estados Latinoamericanos y Caribeños . Fundación Eu-Lac (páginas 16 -22 y 83 – 90) (Total 15 páginas). Disponible: http://www.innovacional.com/uploads/1/8/1/5/18151627/eulac_libro.pdf

 

Lecture 4

Week 10

 

The European Union (EU) and CSR in LAC,  (2)

1. Carrión Rabasco, J. (2008) Cuestionando la Inversión Extranjera Directa Española en América Latina, Observatorio de la Deuda en la Globalización, Universidad Politécnica de Catalunya. (Total pages 10) 

 

3. Sáez C., Barba M., y Lago, J. (2008) ANALISIS DE LAS POLITICAS DE RESPONSABILIDAD SOCIAL CORPORATIVA DE LAS MULTINACIONALES VASCAS: LOS CASOS DE BBVA E IBERDROLA, Lan Herremanak, 19, pp: 191-221 (Total pages 27) 

 

Case: Urkidi Azkarraga, L. (2008). Movimientos anti-mineros: el caso de Pascua-Lama en Chile. In Revibec: revista de la Red Iberoamericana de Economia Ecológica (Vol. 8, pp. 063-77). Total de páginas – 13

Disponible: http://ddd.uab.cat/pub/revibec/revibec_a2008v8/revibec_a2008v8p63.pdf

 

Lecture 5

Week 11

 

Mid-term Evaluation

 

Business Strategies in LAC, (1)

 

1. Leal, M. & Miraidy, E. (2009) Tecnologías de Información y Rentabilidad de las PYMES del Sector Textil. Revista Venezolana de Gerencia (RVG), año 14, No. 48, pp: 578-591. (Total pages 12) 

 

2. Márquez, P., Reficco, E. Y Berger, G. (2009) Negocio Inclusivo en América Latina, Harvard Business Review, Mayo, pp: 28-38. (Total pages 11) 

 

Case: Berger, G. Y Darmohraj (2009) Gas Natural BAN y su estrategia hacia los sectores de bajos ingresos, Social Enterprise Knowledge Network, SKS-124, Diciembre 7, 2009.

Case: Arla Foods. Disponible: http://openarchive.cbs.dk/handle/10398/9131

Lecture 6

Week 12

 

Business Strategies in LAC, (2)

1. Porter, M. E. Y Kramer, M. K. (2006) Estrategia y Sociedad, Harvard Business Review, América Latina, Diciembre.

 

Case: HOCOL, Versión en Español,  Autores: Elsa Margarita Uribe; Roberto Gutiérrez; Andrés Barragán, Referencia | SKS126-HCB-SPA

Lecture 7

Week 13

Global Latinas

1. Cuervo-Cazura, A. (2004). Dificultades en la internacionalización de la empresa. Universia BusinessReview, páginas: 18-29 (Total pages 11) 

 

2. Sierra González (2003). La propiedad y el control en las decisiones de internacionalización de las empresas. Cuad. Adm. 16(26), páginas: 99-128. (Total pages 26) 

 

Case: Natura: Belleza Global Hecha en Brasil (Jones & Reisen De Pinho, 2007). Caso # 807-S26

Lecture 8 Week 15

 

Introduction the new public management (I)

1. Matas, C. R. (2001) Los problemas de la implantación de la nueva gestión pública en las administraciones públicas latinas: Modelo de estado y cultura institucional. CLAD Reforma y Democracia, No. 21, Caracas, Venezuela. (Total pages 26) 

 

2. Martínez Hernández, G. A. (2012) La nueva gerencia pública en la reforma del Estado Salvadoreño: 1994-1999, Universidad Centroamericana “José Simeon Cañas”. (Total pages 14) 

Lecture 9

Week 16

 

the new public management (II)

1.        Massal, J. & Sandoval, C. G. (2010) Gobierno electrónico. ¿estado, ciudadanía y democracia en internet?, Análisis Político. [online]. Jan./Apr. 2010, vol.23, no.68 [cited 13 January 2011], accesible http://www.scielo.unal.edu.co/scielo.php?script=sci_arttext&pid=S0121-47052010000100001&lng=en&nrm=iso(Total pages 17) 

 

2.        Vicher, D. (2012) Origen y efectos de la normas de calidad en la administración pública, Revista TCEMG. (Totalpages27)

 

Lecture 10 Week 17

 

New public Management and the Third Sector

1. Contreras Orozco, L. (2010) La calidad en la gestión como factor de cambio institucional en las organizaciones gubernamentales del Estado de México, CONVERGENCIA, UAEM, No. 53, Mayo-Agosto (Total pages 27)

 

2. Bonnefoy, J. C. & Armijo, M. (2005) "Indicadores de desempeño en el sector público", CEPAL. Favor de leer solamente las siguientes secciones:

a. Aspectos conceptuales de la evaluación del desempeño institucional (páginas 13-18)

b. Indicadores de desempeño: definiciones, tipología y metodologías para su construcción (páginas 21-37) (Total pages 22)
Last updated on 21/04/2016