English   Danish

2015/2016  KAN-CCMVC1004U  Co-Creation Against Climate Change

English Title
Co-Creation Against Climate Change

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 48
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Sigvald Harryson - MPP
Course teachers:
DTU: Morten Birkved, Associate Professor, DTU Management Engineering, birk@dtu.dk
DTU: Niki Bey, Associate Professor, DTU Management Engineering, niki@dtu.dk
CBS: Sigvald Harryson, Associate Professor, Department of Management, Philosophy and Politics (MPP) sha.mpp@cbs.dk

Contact information: https:/​/​e-campus.dk/​studium/​student-hub/​aabningstider-og-kontaktinformation
Main academic disciplines
  • Entrepreneurship
  • Innovation
Last updated on 24-06-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: After completing this course, the participants should be able to:
  • Recognize and resolve the critical business issues ecopreneurs confront in the transition from creation to commercialization of a new invention, including assessing the pros and cons of using different types of media to communicate the Unique Selling Point and reach the target customers.
  • Define clear PPP (Planet, People, Profit) value-propositions that communicate value for the intended users and the Planet as a whole effectively and attractively in a language understood from all critical perspectives of ecopreneurship: Customers, Business and Technology – and using the best suited media in new and innovative ways.
  • Analyze and address the entrepreneurship- and sustainability-related challenges encountered in the course – such as o Using the right type of media for successful commercialization o Finding the right target audience for commercial success o Accelerating the transition from early adopters to the early majority o Addressing local markets or going for Born Global Markets right away
Course prerequisites
All master level students allowed. As an integrated part of the CIEL (Copenhagen Innovation and Entrepreneurship Lab) program, this elective is particularly open for students in the following three areas – addressing three critical dimensions of Entrepreneurship in Sustainable Innovation:

• Entrepreneurship with a focus on sustainability
• Technological Innovation with a focus on sustainability and renewable materials
• Business modeling including media innovation for marketing of sustainable solutions.

Target groups: Through the academic homes of the co-founders of this course, this elective has several natural target-groups
• CBS/OIE + MIB + Strategic Market Creation, International Marketing Management
• DTU/Master of Wind Energy + Master of Renewable Energy + Management Studies
• KU Media: Master of Media & Communication
• KU Science: Emission Reduction, Renewable Materials
Co-Creation Against Climate Change:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual
The type of exam is an oral (closed-book) exam on the basis of a group mini project (focused on a cleantech innovation that has recently grown out of research from DTU, CBS or industry with strong potential to protect the planet against climate change. The mini project is written in parallel with the course and must be submitted approx. one week after the last class session.
Size of written product Max. 20 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn and Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The type of exam is an oral (closed-book) exam on the basis of a group mini project (focused on a cleantech innovation that has recently grown out of research from CBS, DTU, KU or industry with strong potential to protect the planet against climate change). The mini project is written in parallel with the course and must be submitted approx. one week after the last class session. The mini-project should include six specific areas:

1. Focus on Protecting the Planet against Climate Change:How does your video/concept/technology create solutions to the climate-challenges (please quantify the intended impact on climate-change)?

2. Business Relevance: What kind of market research have you made (competitor intelligence, customer interviews, web-surveys, trend observations, etc) to confirm that there is a real market need for your suggested business/innovation?

3. Market Reach:How do you/or can you make sure that you reach the early majority within your target segments (as opposed to only reaching the early adopters)?

4. Co-Creation Explained and Illustrated:

  • Defining co-creation from well-selected references to explain what the term means and clarify what does not mean (feel free to use literature of your own choice if the suggested list of references is dated)
  • Explain how co-creation differs from co-opetition and from collaboration.

5. Co-Creation of Media Innovation:How did the co-creation of the supporting video unfold and what are the key-learnings in terms of making co-creation work in practice?

6. Theory:Which co-creation theories (from the syllabus and beyond) helped you to enhance the chances of succeeding with your concept/business? Which theories from the syllabus did you not find useful and why?



Course content and structure

Main category of the course:

  • Ecopreneurship (Entrepreneurship and Innovation in Clean Energy and Sustainability)

Subcategories of the course:

  • Business innovation and entrepreneurship
  • Business modelling
  • Climate migration and adaptation in cities
  • Business and politics
  • Urban governance
  • Sustainable urbanisation
  • Entrepreneurship through Co-Creation across Technology, Business and Media
  • Technological Innovation in Renewable Materials, Clean Energy, Clean Urban Mobility
  • From Technology Innovation to Value Creation


Executive Summary: The purpose of this elective is to offer a unique platform for co-creation against climate change by addressing CO2 emissions and creating climate wealth across technology and business: CBS for Ecopreneurship and Business Model Innovation; DTU for Inventions in clean energy and other technologies offering new solutions to the climate challenges; and KU Science for renewable materials. We will also co-create marketing and media innovation to reach new customer segments and move from early adopters to the early majority. Commercialization will be accelerated through close involvement of company-partners with particular focus on www.carbonwarroom.com - initiated by Sir Richard Branson.


This course is part of the CIEL “Green Innovation in Cities” Program.


Technology Content:

The DTU contributions of Morten Birkved and Niki Bey cover the most recent megatrends in environmental sustainability:


  1. Qualitative environmental sustainability assessment for application in the design phase of products and services
  2. Sustainability assessment from a quantitative covering Life Cycle Assessment and hybrid applications hereof
  3. The concept and practice of upcycling and other innovative recycling techniques (see e.g. upcycle house http://www.realdaniabyg.dk/projekter/minico2-husene/hus-1-upcycle-house)


Entrepreneurship and Co-Creation Content:

The teaching by Sigvald Harryson will focus on the most essential steps to move from technology innovation to value creation to create Climate Wealth (http://creatingclimatewealth.com/about/):


  • Analyzing and applying co-creation theories
  • Designing business models that accelerate the move from technology innovation to value creation. Reviewing pros and cons of born global strategies for different technologies
  • Adding media and marketing innovation to enhance richness and reach of communication.


The objective of this course is to bring together all three categories of students in a co-creation effort to catalyze the second wave entrepreneurship (application and commercialization) of promising ideas and concepts in sustainable innovations and business solutions that help us fight climate change. The ambition is to get an equal amount of students from all three partner-organizations (DTU, KU and CBS). This will allow the students to form cross-disciplinary co-creation teams to work together throughout the course. Each team will co-create a complete innovation concept with optimal impact in urban sustainability based on:


  • Smart Technologies in Sustainability - driven by DTU teaching and scouting
  • Intelligent Business Models for well-targeted segments - driven by CBS teaching
  • Innovative use of media, communication and IT - driven by CBS or KU Media teaching


For optimal impact on society – both in terms of urban sustainable and in terms of job-creation, the ambition is to commercialize the most promising concepts in collaboration with one or several of the company-partners who join our fight against climate change.


The main-collaboration partner is: www.carbonwarroom.com.

Teaching methods
The course is mainly based on independent work performed in groups of 3-6 students coming both from CBS and DTU. All groups will receive regular teaching on a bi-weekly basis, including coaching and progress review sessions.

Representatives of the Carbon War Room will (and/or other partner organizations) will review the presentations and give feedback.
Further Information

CIEL Course:

This course is offered as a CIEL course, meaning it is offered simultaneously by University of Copenhagen, Technical University of Denmark and Copenhagen Business School. Students from all three universities are taught together by professors from minimum two of the three universities, and course contents are innovative, practice-oriented and trans-disciplinary. Student performance will be assessed according to learning objective specific to their home institutions.


Application deadlines are specific to the three institutions; at CBS, application is possible until the third round of electives applications. In case the on-line course registration at CBS is closed before the third round, students are asked to register by mail to  ln.mp@cbs.dk . If a course is cancelled, students will be offered seats at other CIEL courses.


Learn more at www.greeninnovationincities.com.


Expected literature
  • Birkved, M. and Goldstein, B. (2013) Environmental sustainability assessment of urban systems applying coupled urban metabolism and life cycle assessment. Proceedings of the Sustainable Buildings - Construction Products and Technologies (ISBN: 978-3-85125-301-6), pages: 521-532
  • Brandenburger, A. M. & Nalebuff, B. (1996). Co-opetition: A Revolution Mindset That Combines Competition and Cooperation.The Game Theory Strategy That's Changing the Game of Business, Yale School of Management, HarperCollins, London, 340 pages
  • Chesbrough, H. (2007) ‘Business model innovation: it's not just about technology anymore’, Strategy & Leadership, Vol. 35 Issue 6, pp. 12-17
  • Chesbrough, H. and Schwartz, K. (2007): ‘Innovating Business Models with Co-development Partnerships.’ Research – Technology Management, January-February 2007, pp. 55-59
  • Goldstein, B., Birkved, M. Quitzau, M.B. and Hauschild, M.Z. (2013) Quantification of urban metabolism through coupling with the life cycle assessment framework: concept development and case study. Environ. Res. Lett. Vol. 8(3)
  • Harryson, S. (2008) ‘Entrepreneurship Through Relationships – Navigating from Creativity to Commercialisation’, R&D Management, Vol. 38, No. 3, pp. 290-310
  • Johnson, M. W., Christensen, C. M., and Kagermann, H. (2008): ‘Reinventing Your Business Model’. Harvard Business Review, December 2008, pp. 51-59
  • Kachaner N., Lindgardt, Z., and Michael, D. (2011). ‘Innovating low-cost business models.’ Emerald Group Publishing Limited, Vol. 39 No. 2, 43-48
  • Karnøe, P. & Garud R. (2003), Co-Creation processes in the emerging Danish Wind turbine field, working paper, 13 pages
  • Kim, W. C. & Mauborgne, R. (2005) ‘Blue Ocean Strategy: From Theory to Practice’. California Management Review Spring, vol. 47, no. 3, pp. 105-121
  • Kohler, T., Fueller, J., Matzler, K. & Stieger, D. (2011) Co-Creation in Virtual Worlds: The Design of the User Experience, MIS Quarterly, vol. 35 issue 3 pp.773-788
  • Markides and Geroski (2004) ‘Racing to be 2nd’, Business Strategy Review, Winter 2004, pp. 25-31
  • McAloone, T., Bey, N. (2009) ’Environmental improvement through product development’, Danish Environmental Proteciton Agency, ISBN: 978877052950
  • Osterwalder, A and Pigneur, Y. (2010): ‘Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers’. Wiley & Sons, 300 pages
  • Oviatt, B., & McDougall, P. (2005). Defining international entrepreneurship and modeling the speed of internationalization. Entrepreneurship Theory and Practice, 29(5), 537-550
  • Payne, A. F., Storbacka, K. & Frow, P. (2008) Managing the co-creation of value, Academy of Marketing Science, vol 36, August, pp. 83-96
  • Prahalad, C. and Ramaswamy, V. (2000) Co-opting Customer Competence. Harvard Business Review, 78 (1), p.
  • Ramaswamy, V. and Gouillart, F. (2010), Building the Co-creative Enterprise, Harvard Business Review, October. pp. 100-109
  • Ramaswamy, V. and Gouillart, F. (2010) The Power of Co-creation, New York, Free Press, 360 pages
  • Smidt Dreijer, L.; Birkved, M.; Howard, T.J.; Bey, N. (2013). The sustainability effects of Product/Service-System design validated through Life Cycle Assessment. Proceedings of the Sustainable Buildings - Construction Products and Technologies (ISBN: 978-3-85125-301-6), pages: 500-512
Last updated on 24-06-2015