Permalink
2015/2016 KAN-CCMVI2030U Advanced Internet Business Models
| English Title | |
| Advanced Internet Business Models |
Course information |
|
| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Elective |
| Level | Full Degree Master |
| Duration | Summer |
| Start time of the course | Summer |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Max. participants | 80 |
| Study board |
Study Board for MSc in Economics and Business
Administration
|
| Course coordinator | |
|
|
| Main academic disciplines | |
|
|
| Last updated on 10/08/2017 | |
| Learning objectives | ||||||||||||||||||||||||||||||||||||
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors:
|
||||||||||||||||||||||||||||||||||||
| Course prerequisites | ||||||||||||||||||||||||||||||||||||
| No prerequisites.
Useful background: Entrepreneurship, strategy, and microeconomics. |
||||||||||||||||||||||||||||||||||||
| Prerequisites for registering for the exam | ||||||||||||||||||||||||||||||||||||
|
Number of mandatory
activities: 1
Compulsory assignments
(assessed approved/not approved)
The examination is mandatory. A feedback activitity defined by the course instructor will take place app. half-way through the course. A preliminary assignment, to be completed before arrival, is offered to fulfil the 7.5 ECTS. |
||||||||||||||||||||||||||||||||||||
| Examination | ||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||
| Course content and structure | ||||||||||||||||||||||||||||||||||||
|
Today’s economic landscape is shaped by innovative Internet companies that successfully exploit business models and strategies. These business models adhere to predictable and generalizable patterns and theories. This course teaches students those patterns and theories, illustrated by contemporary examples, so that they can design their own Internet business and critique the business models of existing Internet companies.
Every week, we will discuss one theory, one example from the professor’s experience with Internet startups in Silicon Valley, and one case study. However, this is not a lecture course. Instead, we will examine and question these ideas through discussion, debate, and team exercises. I encourage students to offer their own experiences and wisdom, although no prior experience in Internet startups is necessary. Prior knowledge of strategy, microeconomics, and marketing will be helpful.
These theories include the pricing of information goods, ventures that create two-sided markets, the sharing economy, the network effect, information externalities, disruptive innovation, the Lean Startup Method, and metrics for managing an Internet venture.
Because the Internet is now pervasive in almost every venture in almost every part of the world, the theories in this class are not just helpful for those considering careers in technology-focused firms. They are relevant and impactful for every type of business, from companies that sell solar lanterns in Tanzania to government entities attempting to improve constituency services.
The Preliminary Assignment asks students to arrive in the first class with a diagram of a given venture’s business model canvas (readings will help students to complete this task). For the Mid-term Assignment, students will form teams with their classmates to critique the business model and strategy of an existing business. In the last class, as part of the comprehensive review, the student teams you will present the business model and strategy for a new Internet venture. In the final written exam, students will apply the theories from the course to a new example.
Preparation for each class consists of readings and videos of contemporary examples (from a few years to a few days old!), as well as chapters from strategy-focused books. There is no textbook for this class.
|
||||||||||||||||||||||||||||||||||||
| Teaching methods | ||||||||||||||||||||||||||||||||||||
| Prior to each class, students you will asked to
watch videos and read articles and on theories and examples
relevant to Internet business models. During class, students are
asked to articulate and reflect upon the principle lessons within
these articles. They will also be asked to add their own critiques,
questions, and experiences to the discussion.
In addition, in the middle of every class, we will have a break to conduct an exercise in which student groups will contemplate a question on that session’s topic. Some teams will be asked to present their conclusion in class. |
||||||||||||||||||||||||||||||||||||
| Further Information | ||||||||||||||||||||||||||||||||||||
|
Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.
The timetable is available on http:// |
||||||||||||||||||||||||||||||||||||
| Expected literature | ||||||||||||||||||||||||||||||||||||
|
Cases*: Dropbox by Thomas R. Eisenmann; Michael Pao; Lauren Barley Airbnb (A) by Benjamin Edelman; Michael Luca Palm (A): The Debate on Licensing Palm's OS (1997) by Kevin Boudreau; Ramon Casadesus-Masanell; Jordan Mitchell Palm (B): 2001 by Ramon Casadesus-Masanell; Kevin Boudreau; Jordan Mitchell
Books and Articles: Maurya, A. (2012). Running Lean: Iterate from Plan A to a Plan That Works: O'Reilly Media.*
Shapiro, C., & Varian, H. R. (2013). Information rules: a strategic guide to the network economy: Harvard Business Press.*
"Pointers to the Future" Economist Magazine, October 18, 2014, Osterwalder, A., Pigneur, Y., Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons, 2010. (the only chapter required with be available online).
Kumar, V. “Making Freemium Work” Harvard Business Review, May 2014.
Porter, M. and J. Heppelmann (2014) “How Smart, Connected Products Are Transforming Competition” Harvard Business Review, November 2014.
"Anderson, Chris. (2009). Free: The Future of a Radical Idea. Hachette Book Group.*"
"Sarasvathy, S. “What makes entrepreneurs entrepreneurial?” Free from the author’s website, effectuation.org".
*requires purchase. |
||||||||||||||||||||||||||||||||||||