English   Danish

2015/2016  KAN-CCMVI2033U  Integrated Design: Cooperation with Business

English Title
Integrated Design: Cooperation with Business

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 100
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Course instructor - Søren Ingomar Petersen, soreningomar@earthlink.net
    Sven Bislev - Department of Intercultural Communication and Management (ICM)
In case of any academic questions related to the course, please contact the course instructor or the academic director, Sven Bislev at sb.ikl@cbs.dk
Main academic disciplines
  • Entrepreneurship
  • Innovation
  • Strategy
Last updated on 09-06-2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Participate actively in a team based cross-disciplinary project and finish with an outcome of strategic significance for the firm or organization.
  • Understand how cooperation works between business/marketing and designers.
  • Explain how marketing and design cooperate to create viable and sustainable outcome.
  • Outline how design quantification, design balanced scorecards, design brief and risk management can provide valuable insight to the process
  • Apply this knowledge in the management of design projects.
Course prerequisites
Introduction to Marketing/Marketing Principles or design, at minimum bachelor level Useful background: Consumer Behavior, project management.
Examination
Integrated design: cooperation with business:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer, Ordinary exam: 1-5 August 2016
Retake exam: Within two months from the ordinary exam.
Make-up exam/re-exam
Same examination form as the ordinary exam
10 pages Home assignment with a new exam question.
Course content and structure

Designwork is often a corporate-wide activity, strategic and organized in teams of design, marketing and sometimes engineering. This course will be organized in teams that will work with assignments in cooperation with real companies with a need for a design solution on a project. The sort of design is to understood broad; product, communication, system, behavioral design, service or similar. In all cases the outcome must be material, minimum a representation in the form of a visual artifact or object.
During the project work the students will develop a business strategy, conduct design & business model experimentation informing an actionable inspirational design brief. This design brief will then serve as a foundation for technology search and user-studies as well as serve as a foundation for risk and design quality assessments.
With a solid understanding of their business the students will generate design concepts, detail and refine these though various prototyped, ending up with a non-functional presentation model. 
This course provides a full, but concentrated process of design work in a team. The students will share the responsibility of being project manager, integrator, finisher and expert in one discipline. 
For the course there will be provided some material for preparation. This material is to be read and prepared before the class because in the design process there is no time for reading. 

 

Class 1: Bridging Business & Design

 

Class 2: Design Process

 

Class 3: Inspirational Design Briefing

 

Class 4: Design Research

 

Class 5: Decision-making

 

Class 6: Design, Emotion & Meaning

feedback activity: Reviews

 

Class 7: A Brief History of Industrial Design

 

Class 8: Universal Design Principles & Human Factors

 

Class 9: Marketing - strategies and tactics

 

Class 10: Presentation - pitching tips and tricks

 

Class 11: Final presentation of business opportunity, concepts and supporting evidence.
Teaching methods
Lectures, studio project and student presentations.
Student workload
Preliminary assignment 10 hours
Classroom attendance 33 hours
Preparation 144 hours
Feedback activity 7 hours
Examination 12 hours
Further Information

Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.

 

Feedback Activity:  A feedback activitity defined by the course instructor will take place app. half-way through the course.
 

 

The timetable is available on http://www.cbs.dk/files/cbs.dk/isup_timetable_2016_updated.pdf
Expected literature

PRIMARY LITERATURE (MUST-HAVE BOOKS):

Søren Ingomar Petersen: Profit from Design – leveraging design in business

ISBN 978-1-257-89973-9

ingomar & ingomar - publishing, 2011

http://www.lulu.com/shop/soren-petersen/profit-from-design/hardcover/product-18796370.html

 

 
Last updated on 09-06-2016