Common knowledge holds that innovation is essential to
organizational health and survival, a belief recently confirmed by
large-scale, global studies that show strong causative
relationships between organizational innovation, longevity, and
long term
success[1].
Getting to innovation requires a search for, and the
incorporating of “valuable difference”— unusual ideas,
processes, markets, operations, strategies. Yet, difference
doesn’t sit well with organizational imperatives for
predictability and continuity. As Rosabeth Moss
Kanter[2]notes:
“At its very root, the entrepreneurial process of innovation and
change is at odds with the administrative process of ensuring
repetitions of the past. The development of innovation requires a
different set of practices and different modes of organization than
the management of ongoing, established operations where the desire
for or expectation of change is minimal.” (p. 170)
If the challenge is how to develop the innovative organizations, a
promising solution lies in design theory and practice. Creative
companies like IDEO, Google, Alessi, 3M, and Lego are placing it at
the center of how they do business. While design has historically
been limited to areas like service and product design, these are
now being supplemented by design-based approaches to strategy, new
ventures, branding, organizational structure, operating processes
(e.g. designing meetings), communication, job development,
production, reward systems, and information systems—all in the
service of designing innovative organizations.
The purpose of this course is to a) give students a general
overview of how innovative organizations are designed, b) provide
students with some basic organizational design skills for
innovation, and c) provide an opportunity for problem-based
learning, where design knowledge and skills are applied to an
organizational design project.
[1]cf. Keller, S. and Price, C.
2011. Beyond performance: How great organizations build ultimate
competitive advantage. London: Wiley.
[2]Kanter, R. M. 1988: “When a
thousand flowers bloom: Structural, collective, and social
conditions for innovations in organizations.” In B. M. Staw and
L. L. Cummings (Eds) Research in Organizational Behavior, 1988,
V10, 169-211, London: JAI Press.
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(the literature below is illustrative and subject to change)
Required Readings:
Austin, R., Friis, K., Sullivan, E. 2006. Design: More than a
cool chair. Boston: Harvard Business School Publishing.
Austin, R., Nolan, R., O’Donnell, S. 2007. Boeing Moonshine
Shop. Boston: Harvard Business School Publishing.
Bason, C. 2010. Innovation labs: Giving innovation a home. Excerpt
from Bason, C. Leading Public Sector Innovation. Bristol:
Policy Press.
Boyd, B., Cook, J., and Steinberg, M. 2011. In studio: Recipes
for systemic change. Helsinki: Sitra Publishing.
Brown, Tim. 2008. Design thinking. Harvard Business
Review, June Issue: 1-9.
Dyer, J., Gregersen, H., Christensen, C. 2009. The innovator’s dna.
Harvard Business Review, Dec.: 1-8.
Fayard, A. and Weeks, J. 2011. Who moved my cube? Harvard
Business Review, 89(7/8), Jul/Aug: 102-110.
Groves, K. and Knight, W. 2010. The Clay Street Project. In I
wish I worked there!: A look inside the most creative spaces in
business. New York, NY: Wiley.
Hargadon, A. B., & Douglas, Y. 2001. When innovation meets
institutions: Edison and the design of the electric light.
Administrative Science Quarterly, 46: 476–501.
Hargadon, A., & Sutton, R. 2000. Building an innovation
factory. Harvard Business Review, May-June: 157-166.
Hipple, J., Hardy, D., Wilson, S., Michalski, J. 2001 (Nov). Can
corporate innovation champions survive? Chemical
Innovation, V31(11): 14-22.
http://pubs.acs.org/subscribe/archive/ci/31/i11/html/11hipple.html
Kanter, R. M. 1988: “When a thousand flowers bloom: Structural,
collective, and social conditions for innovations in
organizations.” In B. M. Staw and L. L. Cummings (Eds) Research
in Organizational Behavior, 1988, V10, 169-211, London: JAI
Press.
Salaman, G., Storey, J. 2002. Manager’s theories about the process
of innovation. Journal of Management Studies, 39(2):
0022-2380.
Van de Ven, A., Polley, D., Garud, R., Venkataraman, S. 1999.
The Innovation Journey (Introduction). Oxford: Oxford
University Press.
Verganti, R. 2006. Innovating through design. Harvard Business
Review, Dec.: 114-122.
Vincent, Lanny. 2005. Innovation midwives: Sustaining innovation
streams in established companies. Research Technology
Management, 48(1).
von Stamm, B. 2004. Innovation: What’s design got to do with it?
Design Management Review, 15(1): 10-19.
Secondary (Optional) Readings:
Austin, R., Devin, L. 2004. Successful innovation through artful
process. Leader to Leader, Spring, 32: 48-55.
Barry, D., Rerup, C. 2006. Going mobile: Aesthetic design
considerations from Calder and the Constructivists.
Organization Science 17(2): 262-276.
Boland, R and Collopy, F. 2004. Managing as Designing.
Stanford Univ. Press
Daft, Richard. 2007. Organizational Theory and Design
(Parts 1 & 2). Southwest Publishing.
Goffee, R., Jones, G. 2007. Leading clever people. Harvard
Business Review, March: 1-9.
Laursen, K., & Salter, A. 2005. Open for innovation: The role
of openness in explaining innovation performance among U.K.
manufacturing firms. Strategic Management Journal, 27:
131-150.
Luecke, Richard; Ralph Katz 2003. Managing Creativity and
Innovation. Boston, MA: Harvard Business School Press.
McKendrick, D., Wade, J. 2009. Frequent incremental change,
organizational size, and mortality in high-technology competition.
Industrial and Corporate Change, 19(3): 613-639.
Perrons, R., Richards, M., Platts, K. 2005. What the hare can teach
the tortoise about make-buy strategies for radical innovations.
Management Decision, 43(5/6): 670-690.
Peters, T. 1990. Get innovative or get dead, Part 1. California
Management Review, 33(1): 9-26.
Peters, T. 1991. Get innovative or get dead, Part 2. California
Management Review, 33(2): 9-23.
Rasmussen, J., Kramp, G., Mortensen, B. Prototyping design and
business. Designing Pleasurable Products and Interfaces,
June: 22-25.
Sutton, R. 2001. The weird rules of creativity. Harvard
Business Review. September, 79(8): 94-103.
Verganti, R. 2011. Designing breakthrough products: How companies
can systematically create innovations that customers don’t even
know they want. Harvard Business Review, October, 89(10):
114-120.
von Hippel, Eric 2005. Democratizing Innovation. Boston,
MA: MIT Press.
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