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2015/2016  KAN-CIBCO1008U  Organisational Communication II: Cultures and Identities

English Title
Organisational Communication II: Cultures and Identities

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MA in International Business Communication
Course coordinator
  • Anna Linda Musacchio Adorisio - Department of International Business Communication (IBC)
Main academic disciplines
  • Globalization and international business
  • Intercultural studies
  • Communication
Last updated on 10-02-2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: On the basis of insight into the ongoing production and reproduction of cultures and identities in international business contexts and into the nature of the communication that constitutes and produces such cultures and identities, students should be able to
  • Reflect on the communicative practices that constitute organizations
  • Recognize the role of communication in the production and reproduction of cultures and identities in international business contexts
  • Identify the ways in which communicating practices can be used to coordinate and control activities of organizational members and relations with stakeholders
  • Analyze and explain globalization, deregulation and innovation business phenomena through a cultural and communicative lens
Organisational Communication II: Cultures and Identities:
Exam ECTS 7,5
Examination form Oral Exam
Individual or group exam Individual
Duration 20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Aids allowed to bring to the exam Limited aids, see the list below:
Selected course material
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

Oral exam on the basis of questions relating to the theoretical material of the course.

Course content and structure

The course focuses on the role of communication practices in the production and reproduction of cultures and identities in international business contexts and into the nature of the communication that constitutes and produces such cultures and identities. A special emphasis will be given to international business contexts resulting from globalization, deregulation and innovation. Communication practices that arise in language (text and performance) will be discussed and analyzed. Examples of such communicative practices can be found in annual reports, official speeches, investors meetings, corporate magazines, brochures, archive, and minutes of board meetings but also include news report, pictures, photographs and movies. Communication practices will be linked to activities of organizational members and relations with stakeholders.

Theoretical perspectives addressed in this course include: organizational identity and organizational culture, communicative practices in the production of organizational cultures and identities, as well as theories of organizational communication and international business



Clusters will be organized around specific thematic sections i.e. globalization, deregulation, financial crises or responsible management. Students will use recent business cases for planned assignments.


Teaching methods
The course combines lectures, discussion, exercises in groups, and presentations. In order to relate the course to business practices, a part of the course will be based on case studies.
Student workload
lectures 14 hours
preparation for lectures 56 hours
seminars 16 hours
preparation for seminars 32 hours
group assignments and feedback 60 hours
exam incl preparation 30 hours
Expected literature

A selection of articles including for example:


Boje, D. (1991) The Storytelling Organization: a study of Study performance in an office supply firm. Administrative Science Quarterly, 36, 106-126.

Gabriel, Y. (1991) Turning facts into stories and stories into facts: a hermeneutic exploration of organizational folklore, Human Relations, 44 (8), 857-875.

Ooi, C.S. (2007) Un-packing packaged cultures: Chinese-ness in International Business East Asia: An International Quarterly, 24(2): 111-128.

Søderberg, A.M. and Holden, N. (2002) Rethinking Cross Cultural Management in a Globalizing Business World. International Journal of Cross Cultural Management, 2 (1): 103-121.

Sveningsson, S. and Alvesson, M. (2003) Managing managerial identities: Organizational fragmentation, discourse and identity struggle. Human Relations 56 (10) 1-31.

Vaara, E. (2003) The International Match: Metaphors as vehicles of social identity building in cross-border mergers. Human Relations, 56(4): 419-451

Last updated on 10-02-2016