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2015/2016  KAN-CIBMO1002U  Project in Intercultural Marketing

English Title
Project in Intercultural Marketing

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MA in International Business Communication
Course coordinator
  • Lisbet Pals Svendsen - Department of International Business Communication (IBC)
Main academic disciplines
  • Intercultural studies
  • Management
  • Language
Last updated on 28-08-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: At the end of the course, students are expected to be able to
  • Make informed methodological choices and motivate these;
  • Include one or more theories related to the research question in order to develop concrete hypotheses or to explain the findings;
  • Identify relevant challenges in intercultural marketing or organizational communication;
  • Write up a group based, empirically based project that relates to an organizational / inter-cultural marketing challenge that the students have identified using appropriate communi-cation strategies and demonstrating high English language competences;
  • Critically analyze empirical data from a relevant theoretical point of departure and have a well-reasoned research question, which delimits the field of research and provides a clear direction for the study;
  • Reflect on issues and findings in organizational communication or intercultural marketing that have been identified as challenges.
Examination
Project in Intercultural Marketing:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual
The project is prepared in groups (3-4 students) with individual oral defense.
Size of written product Max. 20 pages
Assignment type Project
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
The re-take takes place as the ordinary exam, on the basis of the same, an improved, or a new project report. If the student has handed in his/her project on time, but does not participate in the oral defence, he or she can register for the re-take with the same project within the same exam period. The project has to be handed in again, according to the exam schedule.
Course content and structure

The course prepares students for thesis work and allows students to topic-wise draw on MA IBC courses that they have taken or are taking in their 2nd semester. Students select a topic of interest and work in groups of 3-5 students. The purpose of the course is to enhance students’ ability to conduct a theoretically, methodologically and empirically well—founded research of a business relevant topic. The student groups freely choose a research question within the limits of the themes covered by the IBC courses. The research question must relate to business and marketing /organizational communication situations broadly understood.

 

Students are introduced to methods in marketing and organizational communication analysis to enable them to make informed choices as regards answering a research question addressing a marketing or organizational challenge that they have identified.
Teaching methods
Following introductory lectures, students subdivide into groups or clusters, which will address more specific issues and challenges related to their project. Supervision and tutorials/workshops constitute the bulk of course work together with the study of methods and challenges in methodological choice(s).
Supervision is taken care of by course teachers from either the ICM line or the MCO line supplemented by lecturers, who have special methodology seminar competences.
The supervisor assigned to each group will assist with formulation of the research question, choice of theory, method, data collection, data analysis and the structure of the paper. Students and supervisors meet on a regular basis.
The project groups are expected to send drafts or preliminary notes to the
supervisor before each meeting.
Last updated on 28-08-2015