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2015/2016  KAN-CJURV7077U  EU Consumer Law

English Title
EU Consumer Law

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc in Business Administration and Commercial Law, MSc
Course coordinator
  • Jan Trzaskowski - Law Department (LAW)
Main academic disciplines
  • Business Law
  • Customer behaviour
  • Marketing
Last updated on 13-02-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: At the end of the course participants should:
  • Understand the EU consumer protection acquis, including relevant treaty articles, directives, and case law. This includes the ability to discuss the differences and interplay between private and public law.
  • Be familiar with EU consumer policy and able to relate it to consumer law.
  • Be able to apply the legislation to real business-to-consumer situations, including in particular in the area of electronic commerce.
EU Consumer Law:
Exam ECTS 7,5
Examination form Oral Exam
Individual or group exam Individual
Duration 20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

This course enables the student to understand and discuss the consumer law framework for the European Union. The focus is on trade in the Internal Market, including in particular electronic commerce.


The course focuses on all interactions between the business and consumers, including in particular in the context of marketing and contracting. It gives the student a comprehensive understanding of EU consumer protection legislation and its practical and political environment.


Discussions are based on a legal analysis of the relevant treaty articles, directives, case law, and preparatory works. In addition, research from other sciences such as behavioural economics and neuroscience will be introduced to discuss how well consumer policy meets the need of real consumers. Practical aspects of how businesses can comply with the legislation are also discussed.



Discussions will depart from a number of cases which may include issues relating to vulnerable consumers, trustmarks, comparative advertising, right of withdrawal, the »average consumer«, price comparisons, discounts and premiums, promotional lotteries, consumer credit, foodstuff, tobacco, medicinal products, and package information.

Teaching methods
The explorative nature of the course entails that teachers and students together aim at identifying problems in the EU consumer protection acquis—and possible solutions.

The applied case-based teaching method requires a high degree of student involvement, including by presenting and discussing cases where consumer law and policy will be tested and discussed.
Student workload
Participation in classes 32 hours
Preparation for classes 128 hours
Presentations and preparation 25 hours
Preparation for exam 40 hours
Further Information

Changes in couse schedule may occur
Monday 13.30-16.05, week 36-41, 43-47

Expected literature


Last updated on 13-02-2015