2015/2016
KAN-CKOMO2003U Digital Communication Strategies
| English Title |
| Digital Communication
Strategies |
|
|
| Language |
English |
| Course ECTS |
15 ECTS |
| Type |
Mandatory offered as elective |
| Level |
Full Degree Master |
| Duration |
One Semester |
| Start time of the course |
Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BSc/MSc in Business Administration and
Organizational Communication, MSc
|
| Course
coordinator |
- Dorte Madsen - Department of Intercultural Communication and
Management (ICM)
|
| Main academic
disciplines |
|
|
|
Last updated on
18-06-2015
|
| Learning objectives |
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors: At the end of this course, students should be
able to:
- Identify central features of digital media contexts, including
regulatory, societal and technological developments
- Discuss and compare the characters, potentials and challenges
of different media technologies and digital environments
- Analyze, develop and reflect critically about digital
communication strategies using theories and models from the course
curriculum
- Explain and discuss how digital settings and technologies allow
for new forms of knowledge production, circulation and
reception
|
| Examination |
|
Digital
Communication Strategies:
|
| Exam ECTS |
15 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Group exam, max. 4 students in the
group |
|
Group exam, max. 4 students in the group. The
exam is an oral group exam based on the written assignment.
Students are graded individually. Students who decide to write
individually also attend the oral exam individually. The final
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Spring |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
Re-take due to illness: A student,
who has attended the work of a previous handed in assignment, but
is ill at the ordinary oral exam, will attend the re-take with the
ordinary assignment (The date of the hand in is set by the Study
Secretariat). A student, who has not participated in the work of a
previous handed in assignment, must hand in a new assignment before
the oral exam. The date of the hand in is set by the Study
Secretariat.
If the student did not pass the ordinary exam, he/she must make a
new assignment and hand it in on a new deadline, specified by the
secretariat, before the
re-take.
|
|
| Course content and
structure |
|
This course offers students the advanced theoretical and
analytical skills needed to develop and reflect critically on
communication strategies in digital media settings. The first part
of the course focuses on the contexts, affordances and formations
that we associate with the digital age, including societal,
economic, regulatory and political transformations, institutional
developments and technological innovations. On this backdrop, the
second part of the course looks very closely at a range of digital
platforms and technologies, and reflects on the practical,
strategic and theoretical opportunities and challenges they create
for communication professionals. Finally, the last part of the
course reflects on more overarching questions about the production,
circulation and reception of knowledge in digital
settings.
|
| Teaching methods |
| The course combines lectures based on
the course curriculum with intensive workshops. The workshops
combine discussions, student presentations, case studies and
presentations by communication professionals working in relevant
fields. |
| Student workload |
| Lectures |
22 hours |
| workshops |
20 hours |
| Preparation/exam |
370 hours |
|
Last updated on
18-06-2015
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