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2015/2016  KAN-CKOMO2003U  Digital Communication Strategies

English Title
Digital Communication Strategies

Course information

Language English
Course ECTS 15 ECTS
Type Mandatory offered as elective
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc in Business Administration and Organizational Communication, MSc
Course coordinator
  • Dorte Madsen - Department of Intercultural Communication and Management (ICM)
Main academic disciplines
  • Communication
Last updated on 18-06-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: At the end of this course, students should be able to:
  • Identify central features of digital media contexts, including regulatory, societal and technological developments
  • Discuss and compare the characters, potentials and challenges of different media technologies and digital environments
  • Analyze, develop and reflect critically about digital communication strategies using theories and models from the course curriculum
  • Explain and discuss how digital settings and technologies allow for new forms of knowledge production, circulation and reception
Digital Communication Strategies:
Exam ECTS 15
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 4 students in the group
Group exam, max. 4 students in the group. The exam is an oral group exam based on the written assignment. Students are graded individually. Students who decide to write individually also attend the oral exam individually. The final grade is based on an overall assessment of the written product and the individual oral performance.
Size of written product Max. 10 pages
Assignment type Written assignment
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Re-take due to illness: A student, who has attended the work of a previous handed in assignment, but is ill at the ordinary oral exam, will attend the re-take with the ordinary assignment (The date of the hand in is set by the Study Secretariat). A student, who has not participated in the work of a previous handed in assignment, must hand in a new assignment before the oral exam. The date of the hand in is set by the Study Secretariat.

If the student did not pass the ordinary exam, he/she must make a new assignment and hand it in on a new deadline, specified by the secretariat, before the re-take.
Course content and structure

This course offers students the advanced theoretical and analytical skills needed to develop and reflect critically on communication strategies in digital media settings. The first part of the course focuses on the contexts, affordances and formations that we associate with the digital age, including societal, economic, regulatory and political transformations, institutional developments and technological innovations. On this backdrop, the second part of the course looks very closely at a range of digital platforms and technologies, and reflects on the practical, strategic and theoretical opportunities and challenges they create for communication professionals. Finally, the last part of the course reflects on more overarching questions about the production, circulation and reception of knowledge in digital settings.

Teaching methods
The course combines lectures based on the course curriculum with intensive workshops. The workshops combine discussions, student presentations, case studies and presentations by communication professionals working in relevant fields.
Student workload
Lectures 22 hours
workshops 20 hours
Preparation/exam 370 hours
Last updated on 18-06-2015