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2015/2016  KAN-CSIEO2003U  Digital Entrepreneurship

English Title
Digital Entrepreneurship

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Start time of the course Second Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc of Social Science
Course coordinator
  • Bill Gartner - MPP
Main academic disciplines
  • Entrepreneurship
  • Information technology
  • Innovation
Last updated on 27-08-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The student should be able to :
  • Utilize “effectual,” “lean startup,” and “lead user” approaches to develop and evaluate the viability of business models and prototypes.
  • Gain knowledge, insights, and methods for effective collaborative processes through group activities. A specific outcome of these efforts will be an application of the Learning Log Project Management tool to illustrate and analyze the digital business development process.
  • Develop prototypes of products and/or services and undertake iterative testing and revision of these prototypes through lean startup and lead user processes using digital technologies.
  • Use various digital technologies and methods for presenting ideas to others in a variety of contexts. A specific outcome of these efforts will be the Mandatory Assignment: A 3-5 minute “pitch” video showcasing: the lean startup process, lead user approaches, the business model, and a “minimal viable product/service.”
Prerequisites for registering for the exam
Number of mandatory activities: 1
Compulsory assignments (assessed approved/not approved)
One instance of group activity-based grading (pass/fail), with retake possibility during the course. A pass on the activity-based grading part is a prerequisite for participating in the regular exam.
Examination
Digital Entrepreneurship:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

This course offers theory, knowledge, and the practice of specific skills for: developing and testing business models using lean startup processes, engaging in successful collaborative team efforts; creating and modifying prototypes through “lead user” techniques, and applying various digital technologies for engaging others in the social construction of the future. The pedagogy for the class is, primarily, studio-based learning. Using knowledge from: assigned readings, short lectures and cases, class discussions and group exercises; the class will develop, modify and refine a series of business models, and product/service prototypes that will serve as inputs for evaluating the feasibility of a particular idea/opportunity.  Students (alone or in teams) will be responsible for developing and refining a business model and a prototype for a specific opportunity during the term.  The outcome of this process will be the Mandatory Assignment that is due in week 6 of the course. The Mandatory Assignment is graded as “Pass/Fail” on an individual basis.  Students must receive a “Pass” before being allowed to take the Final Exam.
Teaching methods
The pedagogy for the class is, primarily, studio-based learning. Using knowledge from: assigned readings, short lectures and cases, class discussions and group exercises.
Expected literature

Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers. New York: Wiley. (BMG in Schedule)

 

Reis, E. (2011). The Lean Startup. New York: Crown Business. (TLS in Schedule)

 

Maurya, A. (2012). Running lean: iterate from plan A to a plan that works. " O'Reilly Media, Inc.".

http://www.enactusryerson.ca/wp-content/uploads/2014/03/RunningLean.pdf  (RL in Schedule)

 

Churchill, J., von Hippel, E. & Sonnack, M. (2009).  Lead User Project Handbook.  (LUPH in Schedule)

https://evhippel.files.wordpress.com/2013/08/lead-user-project-handbook-full-version.pdf (Free)
Last updated on 27-08-2015