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2015/2016  KAN-CSSMO1023U  eBusiness and Communication Management in Services

English Title
eBusiness and Communication Management in Services

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Start time of the course Second Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc of Social Science
Course coordinator
  • Rony Medaglia - Department of IT Mangement (ITM)
Main academic disciplines
  • Information technology
  • Service management
Last updated on 14-08-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The students must be able to:
  • Identify and critically assess the implications of the development of new ICT for the service industry;
  • Explain and compare the main concepts and theories of eBusiness in relation to service management;
  • Critically assess the value and relevance of concepts and theories presented through the course in relation to their practical application;
  • Describe, analyse, and critically examine the application of eBusiness strategies in service corporations;
  • Identify a relevant problem for a service firm, use appropriate research methods, and be able to apply the relevant theoretical knowledge to a business case.
Examination
eBusiness and Communication Management in Services:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 5 students in the group
The oral exam is individual. If written individually the project must be of max. 10 pages.
Size of written product Max. 15 pages
Assignment type Project
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
If a student is ill during the regular oral exam, he/she will be able to re-use the mini-project at the make-up exam. If a student is ill during the writing of the mini-project and did not contribute to the mini-project, the make-up exam can be written individually or in groups (provided that other students are taking the make-up/re-exam). If the student did not pass the regular exam, he/she must make a new revised mini-project (confer advice from the examiner) and hand it in on a new deadline specified by the secretariat.
Course content and structure

The course gives students the ability to understand and analyse the developments of the information and telecommunication technologies (ICTs) and their impact in the service industry. Students will be able to present and critically examine the latest application of the ICTs in service firms and to examine the development of ecommerce and booking systems. The course includes the relationship between ICTs and innovation strategies. Students should be able to analyse, describe and critically examine the application of eBusiness strategies in service corporations. The course presents the theories and models of communication in organisations and enables students to prepare a communication plan for real organisational situations. The relationship between theory and practice will be achieved by use of cases. Through its learning activities and assessment the course enhances the generic and specific competencies of problem solving, team work, ability to write and present academic reports for an expert audience, ability to coordinate the activities of a project and apply knowledge to practice.
Teaching methods
Lectures, case analyses, industry guest lectures.
Student workload
Attending lecture sessions 34 hours
Reading and preparing for in-class discussions 80 hours
Writing mini-project 53 hours
Preparing for individual oral exam 40 hours
Expected literature

The main course textbook will be:

 

Dave Chaffey, Digital Business and E-Commerce Management, 6/E

ISBN-10: 0273786547 • ISBN-13: 9780273786542

 

- See more at: http://catalogue.pearsoned.co.uk/educator/product/Digital-Business-and-ECommerce-Management-6E/9780273786542.page#sthash.e44mLquq.dpuf

 

Additional article readings will be indicated as the course start approaches.
Last updated on 14-08-2015