To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors: At the end of the course the students should be
able to:
- Distinguish between different types of data and present them in
a graphical and summary form
- Estimate and make basic statistical inferences (tests) about
population characteristics from samples as well as interpret the
results
- Calculate and interpret measures of correlation, partial
correlation, and regression coefficients from different regression
models
- Identify a research topic, critically review the appropriate
existing literature and develop hypotheses that reflect the
theoretical setting
- Apply the use of appropriate qualitative tools including
interviews, qualitative and quantitative surveys
- Critically reflect on the notions of validity and
reliability
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The purpose of this course is to provide students with the
required research skills that will make them educated users of
quantitative and qualitative techniques needed in addressing a
variety of problems in economic and business research. The study of
the material will allow the students to understand how
methodological tools blend together in order to result in competent
design and analysis of research projects.
The course introduces students to basic statistical skills in
business analysis. These skills include graphing techniques, the
use of spreadsheets and statistical software, discussion of the
type of data used in business research, methods of data collection,
summary measures of location and spread, statistical distributions
most frequently used in business research, estimation and inference
from population samples, hypothesis testing, correlation, single
and multivariate regression analysis, and residual analysis.
Further, the course introduces students to two main theoretical
approaches in modern interdisciplinary business research, namely
interpretivism and positivism, which will help them in building
their methodological and reflexive skills. These skills include
formulating a research question, making a research design,
collecting and analyzing relevant data, and analyzing and writing
up the research material.
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- Saunders, Mark, Lewis, Philip & Thornhill, Adrian. (2007).
Fourth Edition. Research Methods for Business students.
(selected chapters)
- Lind, Douglas, Marchal, William and Wathen, Samuel Adam. Latest
Edition. Statistical Techniques in Business and Economics.
(selected chapters)
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