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2016/2017  BA-BBLCV1030U  Creative Industries

English Title
Creative Industries

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 30
Max. participants 70
Study board
Study Board for BSc og MSc in Business, Language and Culture, BSc
Course coordinator
  • Ana Alacovska - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Innovation
  • Communication
  • Sociology
Last updated on 02-03-2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Describe, compare and critically re-assess relevant sociological and socio-economic theories of creative industries;
  • Apply these theories to empirical examples (case studies)
  • Account for the organizational structure of selected creative industries
  • Draw out and critically discuss relevant strategic and policy implications
Creative Industries:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The examination will consist of a written essay, based on an examination question which will be set half way through the course. Students will be required to write ten pages (1 page = 2275 STU), their answers being based on the syllabus and making critical use of at least four course readings. Essays may also include additional material relating to their discussion of creative industries.

Students will be expected to show that they have achieved the learning objectives outlined above and that they are able to reflect upon their content in an independent, thoughtful manner.

Course content and structure

The course presents an introductory overview of theories about creative work and the socio-economic, as well as socio-cultural organization of creative industries. It especially focuses on the impact of digital technologies on the traditional creative industries such as music, publishing, or film, while also giving full attention to new media entrepreneurship such as fashion and food blogging as well as crowd-funded and crowdsourced design.

The course is taught by lectures and class work. Special attention will be paid to local/regional variations in how different creative industries function vis-à-vis business and cultural policies, and the strategic role of creativity in future competitiveness.

Creative industries refer to a group of industries with a high level of artistic input, including cinema, television, music, design, fashion, dance, theatre and art. In terms of management, they present a special challenge in coordinating the efforts of creative people, such as artists and designers, who are famous for being individualistic and devoted to their creative work, with the practical running of a project which may involve hundreds of people.

This course gives an introduction to a growing body of knowledge about creative industries. Students will be taken through central readings and key concepts which will place them on firm scientific ground in their empirical analyses.

In addition to standard readings on creative processes in Europe and the United States, attention will also be paid to creative industries in Africa, India, China, Hong Kong and Japan.

Teaching methods
Class lectures and discussions (24 hours) will be related to a compendium of readings. The latter will consist of theoretical articles and case studies illustrating the different practices of creative industries in different parts of the world (see below).
Student workload
Preparation 126 hours
teaching 30 hours
Examination 50 hours
Further Information

Changes in course schedule may occur.
Wednesday 9.50-12.25, week 37-41, 43-47.

Expected literature

To be announced on Learn, but most likely:

Howard Becker, Art Worlds. Berkeley & Los Angeles: University of California Press, 1982. (Excerpts)

Pierre Bourdieu, “The production of belief: contribution to an economy of symbolic goods.” In R. Collins et al. (eds.) Media, Culture & Society: A Critical Reader, 1986.

Richard Caves, Creative Industries. Cambridge, MA.: Harvard University Press, 2000. (Excerpts)

Richard Florida, The Rise of the Creative Class. New York: Basic Books, 2002. (Excerpts)

Keith Negus and Michael Pickering, Creativity, Communication and Cultural Value. London: Sage, 2004. (Excerpts)

Last updated on 02-03-2016