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2016/2017  BA-BHAAI1060U  Business Research

English Title
Business Research

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 120
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Course instructor - Donna N. Losciuto Lane, PhD Professor, School of Business, Southern Oregon University, laned@sou.edu
    Sven Bislev - Department of Intercultural Communication and Management (ICM)
In case of any academic questions related to the course, please contact the course instructor or the academic director, Sven Bislev at sb.ikl@cbs.dk
Main academic disciplines
  • Statistics and quantitative methods
Last updated on 23/01/2017
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Develop and apply analytical skills in a comprehensive, multi-functional, small business environment
  • Identify research methods
  • Develop competent critical, strategic thinking
  • Demonstrate written skills
  • Research secondary data
  • Analyze primary data
  • Conclude primary and secondary data
  • Develop a survey tool
Course prerequisites
Basic computer skills and beginning statistics
Business Research:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration 72 hours to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer, Ordinary exam: End of July - beginning of August 2017.

Retake exam: End of September - beginning of October 2017.

3rd attempt (2nd retake) exam: End November - beginning of December 2017.

Exam schedule will be available on http://www.cbs.dk/summer http:/​/​www.cbs.dk/​uddannelse/​summer-university-programme/​exam in January 2017.
Make-up exam/re-exam
Same examination form as the ordinary exam
Home project assignment, new exam question
Course content and structure

The purpose of this course is to provide the student with the knowledge and experience in conducting research with specific focus on solving a business problem. Students will work in groups, with a client (fictitious) and the instructor in completing the research project. The research process or cycle of identifying and defining the problem, collecting primary and secondary data, analyzing the data and reaching conclusions will be completed. The results of these efforts will be presented in written form. 


Class 1: Introduction and Overview of Course

Class 2: Designing a research proposal

Class 3: Developing a research plan: Introduction and Review of Literature (Secondary Data)

Class 4: Introduction to Qualtrics, a survey tool

Class 5: Creating a research questionnaire: Research Design

Class 6: Revising and finalizing the questionnaire 

feedback activity: A finalized survey created in Qualtrics

Class 7:Collecting and processing data: primary data gathering

Class 8: Interpreting and reporting results: construct data tables

Class 9: Data processing: summarizing and analyzing data

Class 10: Continue data processing

Class 11: Findings of study, and conclusions and recommendations

Teaching methods
The teaching methods employed in this course include:
1. Secondary Review of Literature
2. Identifying research methods
3. Identifying quantitative and qualitative questions
4. Constructing a survey
5. Reporting on secondary data
Student workload
Preliminary assignment 10 hours
Classroom attendance 33 hours
Preparation 144 hours
Feedback activity 7 hours
Examination 12 hours
Further Information

Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.


Feedback Activity: A feedback activity defined by the course instructor will take place approx. half-way through the course.


Course timetable is available on http://www.cbs.dk/uddannelse/summer-university-programme/courses

Expected literature

Alreck and Settle (n.d.). The Survey Research Handbook. 3rd Edition. McGraw-Hill.

Last updated on 23/01/2017