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2016/2017  KAN-CCMVI2051U  Marketing Logistics and Retail Supply Chains

English Title
Marketing Logistics and Retail Supply Chains

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 80
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Course instructor - Miguel Suarez, MSc. MBA, Vienna University of Economics and Business, msv.acc@cbs.dk
    Sven Bislev - Department of Management, Society and Communication (MSC)
In case of any academic questions related to the course, please contact the course instructor or the academic director, Sven Bislev at sb.ikl@cbs.dk.
Main academic disciplines
  • Supply chain management and logistics
Last updated on 29/05/2017
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: At the end of the course, students shall be able to:
  • Describe the nature and importance of distribution channels
  • Describe major logistics processes, IT, metrics and risks related with the physical distribution of consumer goods
  • Describe the main characteristics of retailers
  • Differentiate the different strategies followed by fashion and food retailers as well as their implications to their supply chain designs and operation
  • Describe the sustainability challenges and future trends of the retail industry.
Course prerequisites
Basic knowledge of marketing and supply chain management
Examination
Marketing Logistics and Retail Supply Chains:
Exam ECTS 7.5
Examination form Written sit-in exam
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer, Ordinary exam: End of July - beginning of August 2017.

Retake exam: End of September - beginning of October 2017.

3rd attempt (2nd retake) exam: End November - beginning of December 2017.

EExam schedule is available on http://www.cbs.dk/summer http:/​/​www.cbs.dk/​uddannelse/​summer-university-programme/​exam.
Aids allowed to bring to the exam Closed book: no aids
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
4 hour written sit-in exam, new exam question
Exam form for 3rd attempt (2nd retake): 72 hours home project assignment, max. 10 pages.
Course content and structure

The course focuses on the downstream side of consumer goods supply chains, giving an overview on the nature and importance of distribution channels, major logistics functions and retail strategies. It explores the characteristics of the fashion and food retail businesses and presents two case studies to highlight the implications on logistics decisions. Finally, the course points out the CSR and sustainability challenges of the retail business as well as future trends in this sector.

 

Session 1:            The changing consumer market and its implications for SCM

Session 2:            Distribution channels

Session 3:            Marketing logistics

Session 4:            Retailing

Session 5:            Retail strategies, activities and processes

Session 6:            The changing nature of retail fashion business

Session 7:            A fashion retail case study: CrystalCo

Session 8:            The efficient nature of retail food business

Session 9:            A food retail case study: SpiceCo

Session 10:          Trends in the retail business

Session 11:          Review

 
Teaching methods
Normal class activities will be a combination of lecture, discussion, and assignments.
Students are expected to read the relevant materials prior to the class meeting. The instructor assumes the student already knows the basic concepts, ensuring their comprehension by placing individual questions and providing examples of practical applications.
Student workload
Preliminary assignment 10 hours
Classroom attendance 33 hours
Preparation 144 hours
Feedback activity 7 hours
Examination 12 hours
Further Information

Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.

 

Feedback Activity: A feedback activity defined by the course instructor will take place approx. half-way through the course.

 

Course timetable is available on http://www.cbs.dk/uddannelse/summer-university-programme/courses.
Expected literature

Reading List

 

Session 1: The changing consumer market and its implications for SCM

Jüttner, U., Christopher, M., & Baker, S. (2007). Demand chain management-integrating marketing and supply chain management. Industrial marketing management, 36(3), 377-392.

Wood, A. (1993). Efficient consumer response. Logistics Information Management, 6(4), 38-40.

Christopher, Martin/Towill, Denis R. (2000): “Supply chain migration from lean and functional to agile and customized”. In: Supply Chain Management, October 2000, p. 206 – 213

 

Session 3: Marketing logistics

Glatzel, C., Helmke, S., Wine, J. (2009). Building a flexible supply chain for uncertain times, McKinsey&Company, March 2009.

Wieland, A., Wallenburg, C.M. (2012). Dealing with supply chain risk: Linking risk management practices and strategies to performance. International Journal of Physical Distribution & Logistics Management, Vol. 42 Iss 10 pp. 887 - 905

 

Session 5: Retail strategies, activities and processes

Porter, M. E. (1996). What is strategy?. HBR.

Bouzaabla, O.,van Riel A.,Semeijn, J. (2013). Managing in-store logistics: A fresh perspective on retail service. Journal of Service Management, May 2013

Condea, C.,Fleisch, E.,Thiesse F. (2011). RFID-Enables Shelf Replenishment with Backroom Monitoring in Retail Stores.  Auto-ID Labs White Paper WP-BIZAPP-063, November 2011

 

Session 6: The changing nature of retail fashion business: Implication for logistics 

Christopher M., Lowson R., Peck H., (2004). Creating agile supply chains in the fashion industry.  International Journal of Retail & Distribution Management, Vol. 32 Iss: 8, pp. 367 - 376

Mason-Jones, R.,Towill D. (1999). Using the Information Decoupling Point to Improve Supply Chain Performance. The International Journal of Logistics Management, 1999, Volume 10, Number 2,

Ghemaway P., Nueno JL. (2006). Zara: Fast Fashion. Harvard Business School, December 21, 2006

 

Session 8: The efficient nature of retail food business: Implication for logistics

Towill, D. (2005). A Perspective on UK Supermarket Pressures on the Supply Chain. European Management Journal, Vol. 23, No. 4, pp 426 – 438

Hübner, A., Kuhn, H., Sternbeck, M. (2010). Demand and Supply Chain Planning in Grocery Retail: An Operations Planning Framework. International Journal of Retail & Distribution Management 1st June 2011

Hübner, A., Kuhn, H., & Wollenburg, J. (2016). Last mile fulfilment and distribution in omni-channel grocery retailing: a strategic planning framework. International Journal of Retail & Distribution Management, 44(3), 228-247.
Last updated on 29/05/2017