2016/2017 KAN-CCMVV1401U Business Analytics and Decision Making
English Title | |
Business Analytics and Decision Making |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Elective |
Level | Full Degree Master |
Duration | One Quarter |
Start time of the course | Third Quarter |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for MSc in Economics and Business
Administration
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Course coordinator | |
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Kontaktinformation: https://e-campus.dk/studium/kontakt eller Contact information: https://e-campus.dk/studium/kontakt | |
Main academic disciplines | |
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Last updated on 05-04-2016 |
Learning objectives | |||||||||||||||||||||||
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors: After completing this course, the students
should be able to:
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Examination | |||||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||||
In the current competitive environment, it is important to understand the relationships between different business factors, to forecast trends, to appreciate the risks arising from management actions, and to optimize investment strategies. Decisions are often taken under considerable uncertainty and time pressure. Therefore, managers need to be able to grasp the range of uncertainty rapidly and make rational decisions, which are both flexible and robust. Statistical and optimization theory provide an excellent basis to do this. This course aims to enhance your theoretical knowledge of and practical skills in modern Business Analytics tools. The course uses computer software to illustrate how to apply the methodologies we introduce. The course is multidisciplinary in nature with links to areas such as accounting, economics, finance, marketing, and operations management.
The course’s development of personal competences:
During the course, and through a hands-on approach supported by underlying statistical and optimization theory, students will develop quantitative skills needed for Decision Making, as well as learn to appreciate the implications of uncertainty in Decision Making and the need for flexible and robust solutions.
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Teaching methods | |||||||||||||||||||||||
Lectures, Exercises, Demos, Computer Workshops | |||||||||||||||||||||||
Student workload | |||||||||||||||||||||||
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Further Information | |||||||||||||||||||||||
Main academic disciplines
Statistical Analysis, Optimization, Economics, Finance, Operations, Marketing |
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Expected literature | |||||||||||||||||||||||
Wisniewski, M. (2009), Quantitative methods for decision makers, 5th edn. FT Prentice Hall.
Albright, S.C., Winston, W.L. and Zappe, C. (2011), Data Analysis, Optimization, and Simulation Modeling (UK: Thomson Southwestern). |