2016/2017 KAN-CCMVV2508U Sustainability - a Driver for Market Creation
English Title | |
Sustainability - a Driver for Market Creation |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Elective |
Level | Full Degree Master |
Duration | One Semester |
Start time of the course | Autumn |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Max. participants | 60 |
Study board |
Study Board for MSc in Economics and Business
Administration
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Course coordinator | |
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Kontaktinformation: https://e-campus.dk/studium/kontakt eller Contact information: https://e-campus.dk/studium/kontakt | |
Main academic disciplines | |
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Last updated on 05-04-2016 |
Learning objectives | |||||||||||||||||||||||||||||
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors: The aim of the course is to provide students
with knowledge on theories and models related to the management of
sustainability.
In addition participants will be given hands-on competences within the area of Big Data / Business Intelligence. This latter part will be carried be IBM.
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Examination | |||||||||||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||||||||||
Building a Strategy for sustainability, Managing Sustainability, Spotting and selecting Innovation within the area of Sustainability, The triple Bottomline, Big Data Business Intelligence
This course deals with how companies can integrate sustainaibility in their strategy in order to increase competiveness. Most focus will be on the Market Side – how can sustainability trigger innovation. In order to increase the options the course also deals with big data and business intelligence, both of which are linked to the searching fase of innovation.
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Teaching methods | |||||||||||||||||||||||||||||
Casework
Students will be working with cases provided by a number of corporate case-coompanies. It is the ambition that the students will be able to create substantial value for the case-companies. The casework consists of identifying a Market opportunity, pursuing the opportunity and considering implementation in the case-company. |
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Student workload | |||||||||||||||||||||||||||||
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Further Information | |||||||||||||||||||||||||||||
Sustainability is a megatrend, which is about to change the ways companies are doing business.
Companies who are focusing on sustainability has access to a wide span of innovation opportunities. This course deals with the nature of these innovations, and how they are to be exploited. In order to optimize the search for sustainable innovation options, Big Data / Business Analytics will be applied. Further the course deals with the implications of focusing on sustainability as a trigger for innovation. How to adapt processes, Organization and Management in order to be able to succeed in this new field. |
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Expected literature | |||||||||||||||||||||||||||||
Books : “Strategy for Sustainability”, Harvard BPR, 2010 “Talent, Transformation, and the Triple Bottom Line: How Companies Can Leverage Human Resources to Achieve Sustainable Growth”, April 2013, Jossey-Bass
Articles : Tollin K., Vej J. (2012) Mindsets for Green Innovation. Journal of xx. Forthcoming Bucherer at al (2012). Towards systematic business model innovation: Lessons from product innovation management. Creativity and Innovation Management, Vol 21(2), pp. 183-198.
Nidumolu, Ram, Prahalad, C.K. and Rangaswami, M.R. (2009), “Why sustainability is now the key driver of innovation,” Harvard Business Review, Vol. 87, No. 9, pp. 57
Patzelt, Holger; Shepherd, Dean A.(2011). Recognizing Opportunities for Sustainable Development. Entrepreneurship: Theory & Practice. Jul, Vol. 35 Issue 4, p631-652
Kambatla Karthik, Trends in big data analytics Journal of Parallel and Distributed
Petrini, Maira ; Managing sustainability with the support of business intelligence: Integrating socio-environmental indicators and organisational context Journal of Strategic Information Systems, 2009, Vol.18(4), pp.178-191
Searcy, Cory ; Buslovich, Ruvena : Corporate Perspectives on the Development and Use of Sustainability Reports; Journal of Business Ethics, 2014, Vol.121(2), pp.149-169 |