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2016/2017  KAN-CINTV1015U  A Digital Battlefield: How to transform a new business venture to a sustainable digital business?

English Title
A Digital Battlefield: How to transform a new business venture to a sustainable digital business?

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Ioanna Constantiou - Department of IT Management (ITM)
Main academic disciplines
  • Entrepreneurship
  • Information technology
  • Innovation
Last updated on 18-02-2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Identify, select and combine key theoretical concepts from the course, and apply them on a new, digital business venture
  • Propose an internationalization strrategy for the new, digital business venture and explain the main components
  • Explain the key business implications derived from the economic characteristics of digital information goods of the new, digital business venture
  • Analyze the competitive dynamics in the global digital arena where the new, digital business venture is positioned
Examination
A Digital Battlefield: How to transform a new business venture to a sustainable digital business?:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The course portrays the Internet an exciting competitive arena with a number of global digital platforms, such as Apple, Facebook and Google, providing digital goods and services. There are numerous business opportunities to develop innovative digital products and services and in this digital battle field. Focusing on new digital business ventures, students will be taught concepts, models, and economic principles that are useful in analyzing the digital battle field, creating a new business venture and developing a sustainable strategy. The special characteristics of the digital products and services in specific industries will be integrated in order to build sustainable strategies for new digital business ventures in the light of competitive dynamics in the international digital arena.

The course includes the following topics: principles of information economics and digital platform elements such as network effects, positive feedback in creating the installed customer base, multi-sided networks etc., value capture and value creation strategies, internationalization strategies for digital platforms and global competitive dynamics in the digital battlefield. Specific topics of interest for new digital business ventures will be covered, such as, sharing economy platforms and key success factors, exploitation of big data for value capture and value creation activities, online advertising, crowdsourcing and value co-creation, crowdfunding and exploitation of social capital.
Teaching methods
The course combines teaching and class discussions. In addition, students will apply the above topics trough group discussions and presentations based on contemporary cases.
Student workload
Preparation for the lectures-course literature 100 hours
Lectures 30 hours
Preparations for discussions in the class 20 hours
Written project for the exam 50 hours
Expected literature

Indicative course literature:

 

Hagiu, A. (2014). Strategic Decisions for Multisided Platforms. Sloan Management Review55(2),71-80.

Hagiu, A., & Wright, J. (2013). Do you really want to be an eBay?. Harvard Business Review, 91(3), 102-108.

Hyrynsalmi, S., Suominen, A., & Mäntymäki, M. (2016). The influence of developer multi-homing on competition between software ecosystems. Journal of Systems and Software, 111, 119-127.

Muzellec, L., Ronteau, S., & Lambkin, M. (2015). Two-sided Internet platforms: A business model lifecycle perspective. Industrial Marketing Management, 45, 139-150.

Ordanini, A., Miceli, L., Pizzetti, M., & Parasuraman, A. (2011). Crowd-funding: transforming customers into investors through innovative service platforms. Journal of Service Management, 22(4), 443-470.

Suarez, F. and Kirtley, J. (2012). Dethroning an established platform. Sloan Management Review 53, 35–41.

Thomas, L. D., Autio, E., & Gann, D. M. (2014). Architectural leverage: putting platforms in context. The Academy of Management Perspectives, 28(2), 198-219.


PLEASE CHECK THE UPDATED VERSION OF THE COURSE GUIDES ON CBSLEARN BEFORE BUYING ANY BOOKS
 
Last updated on 18-02-2016